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About Visual Communication

Visual Communication Design is a form of communication that takes place with the use of a visual aid. It involves the initiation, development and conversion of ideas in order to communicate to a given audience. It is a great career to choose for those who have an artistic aptitude.

As a Visual Communication Designer, one uses skills and different mediums such as photography, videos, advertisements, typography, illustrations, signs, logos, etc. to send across a particular message. The strength of such a design can work as a brand identity for an agency, an educational campaign, promotions and even the transfer of other information.

The techniques used are

  • Photography
  • Video Production
  • Graphic Design
  • Typography (You draw your letters instead of write them.)
  • Illustration
  • Web Design
  • Business Design – Identity, Packaging & Research
  • Print & Production
  • Digital & Interactive Design
  • Spatial Design

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Top Colleges

Following are some of the popular courses offered as a part of the Visual Communication programme in most universities, colleges and institutes:

  • Business Design - Courses include Branding & Identity Design, Information Design, Social Communication, Research Methods, Packaging Design, Marketing Communication Design, and Exhibition/Environmental Graphics.
  • Interactive Design - Courses include the development of 3D and 2D media, Interaction Design, User interface Design, Website Design, Motion Graphics and Screen based narrative design.
  • Print & Production - Courses include Typography, Letterform Design, Layout Design, Creative Binding Techniques, Printing & Finishing Methods, Printing Mediums, Publication Design and Photography for Communication and History of Design.
  • Experimentation & Exploration - Courses include Experimental Typography, Calligraphy, Games/Toy design, and Comic/Graphic Novella design.

USA

Yale Art | Rhode Island School of Design (RISD) | Carnegie Mellon University | School of Visual Arts

UK

Central Saint Martin’s College of Art and Design | Chelsea College of Art and Design | Royal College of Art | University of Arts

CANADA

Pacific Design Academy | Emily Carr University of Art and Design | Nova Scotia College of Art and Design | IADT

INDIA

National Institute of Design (NID) | Srishti School of Art Design and Technology | MIT | Symbiosis Institute of Design (SID)

Other key points

  • Admission usually requires a portfolio. A portfolio has to reflect your creativity and individuality. It can include paintings, sketches, write ups, videos, acting, etc.
  • Most design institutions require a 4 year Diploma qualification, if one wishes to apply for a Master’s Programme. This again does not have to necessarily have to be design orientated, but it works in your favour if it is.

Career Prospects

Job opportunities are many when one studies design. Almost every enterprise requires a certain number of designers to work behind them in order to sell. You can work with big companies like Pedigree, Vodafone, Tupperware, Kraft, Ogilvy and Mather, FabIndia, etc. and design for them. You can also work with small scaled companies and entrepreneurs who need expertise. Further, freelancing is a major development in designing. One can freelance as they study. It usually involves small design projects and it help earn and build experience.

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Jobs & Salary

Getting a job is usually the last thing on the minds of students studying Visual Designing courses since they sell like hot cakes. Most students get jobs through campus placements unless they choose not to work for anyone else except themselves.

During your initial years as a designer, remuneration is fairly decent in comparison to other industries. The salary grows with experience and expertise. One can take up multiple design projects at one time, so your income isn’t restricted to a single source.

Pros & Cons

Advantage

  • Job opportunities all around the world
  • Creative endeavours
  • Large number of career opportunities in various fields like Journalism, Photography, working with websites, stores, advertising, commodity design, etc.
  • Business Skills like working with clients, working with teams, research and development, etc.
  • Quick starting career.

Disadvantage

  • Design is extremely strenuous and comes with a lot of expectation which sometimes leads to criticism.
  • What you earn depends on your passion and drive. A salary does not come easy.
  • Constant competition is a driving force for betterment. However, it makes success difficult.

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