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About Event Management

Event Management in its basic sense means managing events/projects. There is of course a lot involved in this like planning the event, coordinating, identifying the target audience, work out the concepts for the event and a lot more.

Who is an Event Manager?

Highest Music Concert Attendance - 4.2 Million.

Biggest Sporting Event Attendance - 1,35,000.

Largest Audience in a Political Rally - 2,00,000.

Big Fat Indian Weddings - 1,50,000.

Who is behind making it all happen? Event Managers. 

Event Managers are responsible for planning and organising professional events for a particular set of audience.

Event management is behind the scenes of every successful professional event, large or small. Pursuing Event Management as a career means being responsible for the planning, organisation, and implementation of a range of events.

As a private or corporate event manager, you might specialise in a particular type of event or work on a variety of different events. This can include, but is definitely not limited to:

  • Conferences
  • Cultural events
  • Exhibitions
  • Trade fairs
  • Fundraising and social events
  • Theatre performances
  • Music festivals and shows
  • Parties and weddings
  • Promotions and product launches
  • Award ceremonies
  • Dance shows
  • Comedy shows
  • Book launches
  • Charity fundraisers

“Plans are nothing, planning is everything” - Albert Einstein.

Event management as a profession requires managing people more than the event in itself. Of course, there is handling of props and taking care of logistics. You will need to have skills that to thrive this industry such as - 

  • Public relations
  • Marketing skills
  • Organisational skills
  • Management skills
  • Networking skills
  • Analytical ability 
  • Creativity

Related Departments

Hospitality, Tourism & Events 5442 Students Shortlisted

Top Colleges

India

Duration: 3 years

Fee per course/annum: Rs. 2 - 5 Lakh Per Year

USA

Duration: 3 Years

Fee per course/annum: Rs. 7 - 15 Lakh Per Year

UK

Duration: 3 Years

Fee per course/annum: Rs.15 - Rs.20 Lakh Per Annum

Canada

Duration: 2 - 3 Years

Fee per course/annum: Rs.9 - 10 Lakh Per Year

Career Prospects

Event Planner

From top corporate conferences to even the MET gala, event planners do it all. Planners select and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like trade shows or coordinate complex conference schedules for thousands of people.

Wedding Planner

It can be small and intimate, or the big fat Indian ones, weddings are a $80 billion industry in India. 

You can now imagine how much planning and management would be involved.

Wedding managers and planners know the ins and outs of every wedding topic from dresses and cakes to sound, decoration and other formalities.

During the planning phase, they help their clients make decisions that fit their expectations and budgets. Once the wedding day arrives, they completely take over to make sure that everything goes as planned. They run interference on issues and make quick decisions throughout the wedding, ultimately making sure that the event runs smoothly.

Event Space or Venue Managers

Event space or venue managers are ‘SPACE’ experts. Not like where Astronauts go, but of an area. 

As an event space or venue manager, you will know exactly how to execute a great event in a room. Whether it’s an arena, a concert hall, or a ballroom, you know how the layout, logistics, and ambiance will work and be customised for different kinds of events. 

Venue managers often also do sales and marketing managers for the space. They help bring in leads for new events and promote upcoming shows. They can sometimes function as event planners or help the event planner in charge execute events as well.

Donor or Sponsorship Coordinator

Many non-profits organisations rely on donors to keep their operations running and continue to do the work they do. 

Donor coordinators help solicit these funds by hosting lunches, dinners, and other fundraising events. To become a donor or sponsorship coordinator, you would need exceptional people skills, tenacity, and the ability to create meaningful relationships with sponsors.

Catering Services Manager

Whether you need to feed hundreds of people or design the perfect five-course meal for an intimate dinner, a Catering Services Manager is all about, ‘Execution’. From deciding what pairs best, to the beverages, to making sure every item on the menu is served for everyone, and there is no lack in the service, a Catering Services Manager is crucial for all events.(Good food is important, right?)

Event Social Media Coordinator

It’s all about the Reels and the Hashtags! 

Social Media has influenced every industry, but perhaps the events industry as much as any. Social Media Coordinators work to promote events on social media to gain attendees and exposure for the event and the venue. 

For example, the Event Social Media Coordinator for the NH7 Bacardi Weekender or Zomaland would create unique hashtags, do live feeds, design digital ad campaigns, and more. With music artists, stand-up comics, and even actors coming in for events, social media would be the best way to boost popularity! 

Staff or Volunteer Coordinator

A lot of events rely on temporary or volunteer help to succeed. A staff coordinator is in charge of all the logistics related to the personnel on site for the event. 

Marketing or Communications Manager

If you work for a mid-size company as a marketing or communications manager, you might be in charge of occasional promotional events and other experiential marketing.

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Jobs & Salary

With the ever growing scope of events, even after the COVID-19 pandemic, the industries that are hiring event managers are growing by the day. 

Some of the most popular companies that hire event managers are - 

  • Wizcraft Entertainment
  • DNA Entertainment 
  • English Premier League

With the high scope, Event Managers also earn a high salary. The average salary of an Event Manager is Rs.4 lakh per month, and goes much higher with experience.

Pros & Cons

Pros
  • Ability to work on different events
  • Making a wide range of connections
  • High job growth
Cons
  • Irregular work timings
  • High competition
  • Chances of instability

Famous Personalities

David Tutera

An American celebrity and wedding planner, bridal fashion designer, author, and professional speaker—the company aims to deliver experiences that draw on your wildest imagination and make your big dreams come to life

Colin Cowie

His company, Colin Cowie Lifestyle has been providing the highest quality of event management services for 25 years and has transformed the world of weddings, events, and other functions.

Bryan Rafanelli

Founder, President and CCO of Rafanelli Events, Bryan Rafanelli is one of the top celebrity wedding planners out there. The company plans over 100 events in a year, paying attention to all the details, and serves its high profile clients with peace of mind.

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