Schools are constantly striving for attention and trying to set themselves apart because education is evolving faster than ever. The challenge to stand out and attract top-tier students has never been greater. Recognizing this need for differentiation, Univariety launched the Level Up for Schools series, specially designed to equip educators with practical strategies to excel in this competitive landscape.
Level Up for Schools: About Our Speaker Mrs Aditi Misra
Mrs. Aditi Misra’s journey in education began with inspiration from her own experiences as a student at DPS RK Puram. Influenced by key mentors and her passion for teaching, she embarked on a career in education that would eventually lead her to the helm of DPS Gurgaon. Reflecting on her early career, Mrs. Misra emphasized the importance of persistence and adaptability, qualities that have shaped her leadership style and driven the success of the institutions she has led.
In the hyper-competitive Indian school market, Mrs. Misra focused on a few key strategies that have driven DPS Gurgaon’s success:
- Academic Rigor: Maintaining high academic standards and fostering a culture of excellence.
- Holistic Development: Offering a wide range of extracurricular activities to ensure well-rounded student development.
- Parental Engagement: Building strong relationships with parents through transparent communication and active involvement in the school community.
- Innovation in Teaching: Continuously updating teaching methodologies and incorporating technology to enhance the learning experience.
Here’s the trailer and a little sneak peek about our one-of-a-kind Level Up for School Podcast-
Level Up Chapter 3: Key Focus Areas and Growth Mindset
Throughout her prominent career, Mrs. Aditi Misra has led multiple schools, each with its unique challenges. She identified the distinct phases schools go through:
The First 10 Years: Schools in their early years often struggle with establishing a solid reputation, building trust with parents, and creating a sustainable financial model. Mrs. Misra shared that focusing on academic excellence, nurturing a positive school culture, and engaging with the community are critical during this phase.
Next 10 to 20 Years: As schools mature, the challenge shifts to maintaining momentum and staying relevant. Continuous innovation in curriculum, teaching methods, and technology integration becomes essential to avoid stagnation.
In 20+ Years: Established schools, while enjoying a strong brand presence, must guard against complacency. Mrs. Misra emphasized the importance of evolving with the times, keeping up with new educational trends, and leveraging alumni networks to maintain a competitive edge.
Leveraging Alumni Asset: A Strategic Asset for School Marketing and Branding
One of the standout strategies discussed by Mrs. Misra was the effective use of alumni in-school marketing, branding, and admissions. She highlighted how alumni success stories serve as powerful testimonials that influence prospective parents during the school selection process.
Moreover, Mrs. Misra discussed the growing trend of alumni returning to their alma mater as teachers. This not only strengthens the school’s community but also reinforces the institution’s values and traditions.
The digital age has made it imperative for schools to have a strong online presence. Mrs. Misra underscored the importance of digital assets such as the school’s website, active social media channels, and impressive email communications in shaping parents’ decisions. In today’s world, a school’s digital footprint is often the first point of contact for prospective parents, making it a critical element of the school’s marketing strategy.
The Role of Technology in Alumni Management
Managing alumni relations professionally is no longer a luxury but a necessity. Mrs. Misra shared her reasons for choosing a technology-based platform like Univariety to manage DPS Gurgaon’s alumni network. The platform has enabled the school to maintain a robust connection with its alumni, facilitating networking, mentorship programs, and more. The result is a vibrant alumni community that actively contributes to the school’s growth and reputation.
Summing Up The Podcast: Actionable Insights for Educators
As we concluded this insightful session, Mrs. Misra left the audience with key takeaways:
- Embrace Change: Schools must continuously evolve to stay competitive. This involves adopting new technologies, updating teaching practices, and staying attuned to the needs of both students and parents.
- Leverage Alumni: Alumni are a school’s most valuable asset. Their success stories, when strategically highlighted, can significantly enhance the school’s brand and attract new students.
- Invest in Relationships: Building strong, lasting relationships with parents, students, and alumni is crucial for long-term success.
Editor’s Note: Check out our previous Level Up for Schools Chapter 1 and Chapter 2 to get in-depth knowledge about different strategies for boosting school admission and lead generation from experts.
Conclusion:
Univariety’s Level Up for Schools series aims to ignite conversations that lead to actionable strategies for school differentiation. These experiences and insights catalyze educators striving to elevate their institutions. If you want to take your school’s marketing & admission game one step ahead then watch the full podcast and feel free to reach out to us for expert advice.
Sayantika is a psychology student who likes poetry, music, and movies. Her writing style is engaging, informative, and tailored to the specific needs of each subject. Whether it's blog posts or product descriptions, she knows how to create content that resonates with search engines and human readers.
