\u201cWhen the times change, so do we\u201d. When Barack Obama, the former President of the United States of America said this, he didn\u2019t only mean it in political terms. He meant it for every aspect of a person\u2019s life. That includes the changing trends of college and school admission, and how parents have adapted to them, then and now.\u00a0 What parents look for in schools and universities now has drastically changed compared to how it was before. In school admissions or the college admission process, parents are looking at how schools can equip their child in overall development, and not only academically.\u00a0 The primary reason for this change in parents then and now is mainly demographics. According to statistics, 34% of parents today are between the ages of 25 to 40. This makes them \u2018millennials\u2019. School admissions and college admissions were done before with limited knowledge and word-of-mouth.\u00a0 Today, not only the children but also their parents are looking at a more holistic view of school admissions for their children. Keeping a closer look at how schools can mould their child into more than being academically inclined. This is also where career counselling comes in. Guidance counsellors help parents with a list of schools that can help their child develop, in every aspect. Being in a digital age, where information is accessible with the tap of a finger, schools and colleges are looking to enhance their digital presence. Not only so, but also enrich the experience of students and parents by making them a part of their school community.\u00a0 However, this is just the tip of the iceberg. Many dimensions come into play when we look at how parents are addressing school admissions for their children. Let\u2019s look at comparison as to how parents were then, and how they have changed with the times.\u00a0 Here\u2019s our analysis on parents - Then vs Now Then Now Holistic Education Focused on marks Focused on the overall development of their child Success Stories Success stories were not a factor. Parents are interested in how the school has contributed to the success of students. Public Opinion Played an important role then Public opinion is an important factor. However, parents rely on their research. Quality of Teachers Teachers were not questioned and all of them were believed to be good. Parents wish to know everything about the person who is teaching their child. Digital Experience The digital experience was minimal. The digital presence of the school is a primary method of research for parents. School Admission Structure School admission structure was not an important factor for parents. The structure of school admissions plays an important role for parents today. Fee Fees were an important factor for parents then. Today, fees do play an important role but come after the quality of education. Infrastructure Parents compared a good infrastructure to good quality education. Good Infrastructure of a school should be among the basics for new age parents. Holistic Education Before the school admission process, the first thing that many parents today are looking for their child is - Holistic education. Now, this term has been popular in today\u2019s times, but what does it mean? Holistic education is when a child is engaged from every aspect of his or her development, mind and body. Until recently, education revolved around marks, especially in India. If a child has scored good marks in the subject, college admissions for parents were a breeze.\u00a0 But now, parents of children who have scored well, are looking for schools and colleges that focus on every aspect of their child. From extracurricular activities to class engagement, exposure to various subjects and ideas, more.\u00a0 Success Stories Success stories were not a part of factors that played an important role in school admissions. This was for parents, then. This was mainly due to the lack of information, and more so, the lack of access to that information.\u00a0 However, parents today want to know how school or college has played a role in a child\u2019s path to success. They are interested in alumni stories, success stories and more that can help them understand how a school can enable their child to achieve success in whatever they wish to pursue.\u00a0 Public Opinion There has been an evolution in \u2018public opinion\u2019 as a factor for school admission for parents. From word of mouth to digital reviews, parents then, and parents now still pay attention to public opinion. Perhaps in their way.\u00a0 Before, the public opinion for school admissions mattered, only if the student was good in academics. A classic example of this is \u201cSharma Ji\u2019s son has got into this school, it must be great\u201d.\u00a0 Now, it\u2019s different. Public opinion still matters, especially if it's online as \u2018Reviews\u2019. Google reviews, parent testimonials, and other social media presence of the school are what parents now are looking for. If they see a majority of parents talking positively about the school, then it becomes a check to start school admissions. If they are negative, parents either research more or move on to the next school. Quality of Teachers For school admissions, parents before didn\u2019t go into the micro factors that made a school a good one. If the overall reputation and legacy were a good one, it was automatically understood that the teachers were good as well. However, now, parents want to know everything about the school. Especially the quality of the teachers. Due to this, they research more and speak to other parents who know the teaching faculty of the school, and how they can help their child.\u00a0 Apart from this, many parents take the help of career counselling to know in-depth, the faculty of the school and their methods of teaching students.\u00a0 Digital Experience Living in the digital age, millennial parents have adapted to the digital trends that are often seen on various social media platforms. With this, they also expect the school to have an adequate digital presence and an experience around that.\u00a0 \tSchool website \tSocial media presence \tEngaging on Google reviews These are some of the aspects millennial parents take a look at during the school admission process. This was something that parents before could not do. The lack of technology and the limitations in engaging with the school was responsible for parents taking the school at their word.\u00a0 Apart from this, the school admission process, fees and infrastructure have been predominant factors for parents. Addressing these factors has seen a gradual change through the years for parents then and now. Millennial parents have a benchmark expectation when it comes to infrastructure that parents before did not consider.\u00a0 Similarly, with the fees, parents then were more attentive about the fees compared to now. Millennial parents do consider the fees, but if they know that their children will receive a holistic education, fees are not a constraint.\u00a0 After talking to many parents and researching more on their behaviour, we can conclude that parents now are much more invested in their children's education from school admissions to going on their career path. Today, with the help of career counselling, parents are much more aware of the school admission and the entire process in detail to ensure overall development of their child. If you wish to know more on how career guidance can help you understand school admissions in depth, book a demo session with our expert counsellors today!