These days, more parents than ever are recognizing the true value of early childhood education. The first six years of life are incredibly important, this is when children build the foundation for thinking, socializing, and learning. It’s also when their brains grow the fastest, making it the ideal time to introduce engaging, meaningful educational experiences.
Backed by strong research and guided by the National Education Policy (NEP) 2020, India has set an ambitious and inspiring goal: to achieve 100% enrolment in early learning programs by 2030. With new preschools opening across cities and towns, there’s a real momentum building toward that vision.
And while some classrooms are still not operating at full capacity, this simply highlights the tremendous opportunity that lies ahead. There’s enormous potential to reach more families, bring more children into enriching learning environments, and shape brighter futures from the very start.
Turning Awareness into Action
The good news? Awareness is already high. Parents today understand how important these early years are. Now, the focus is shifting to helping them take that next step—from understanding the value of early education to confidently choosing the right preschool for their child.
Moving Beyond Word of Mouth
In the past, word-of-mouth referrals—neighbors talking to neighbors—were the main way parents found preschools. And while personal recommendations still matter, today’s parents want more. They’re looking for transparency, a clear understanding of a school’s approach, and confidence that it aligns with their child’s needs.
Where Are Parents Looking? Online.
Millennial and Gen Z parents are digital-first. They turn to Instagram reels, Google reviews, parenting YouTube channels, and Facebook groups for insights, ideas, and support. For preschools, this is a huge opportunity to show who they are and what they stand for.
Platforms like Instagram and YouTube allow schools to bring their classrooms to life—sharing real moments, daily activities, and parent testimonials that build trust. A strong, authentic digital presence doesn’t just inform parents—it reassures and inspires them.
With the right tools and approach, preschools can turn curiosity into confidence and interest into enrollment. The future of early education in India is bright and it starts by showing up where today’s parents are already looking.
A Preschool That’s Doing It Right: EuroKids, Banjara Hills, Hyderabad
In the heart of Hyderabad, EuroKids Pre-School in Banjara Hills is redefining what early childhood education can look like. This preschool has struck the perfect balance between academic excellence and real-world connection, creating an environment where children grow not just intellectually, but emotionally and socially as well.
At the helm is Ms. Padma Y, the dynamic centre partner whose journey into education is as inspiring as it is impactful. An MBA graduate and former engineer, Ms. Padma spent years in the corporate world before following her true passion in entrepreneurship and early childhood education.
Despite having no formal background in education, her vision, determination, and deep belief in the potential of every child led her to create a nurturing, inclusive space where creativity thrives. Her philosophy is simple yet powerful.
“The sky can be different shades.” It’s this belief that shapes every corner of her preschool, where children are not only free to express themselves but also encouraged to discover who they truly are.
EuroKids Pre-school in Banjara Hills is known for memorable, hands-on learning experiences. From visits to fire stations and bakeries to hospitals and local landmarks. These real-world explorations go far beyond the ABCs. They help children dream bigger, think deeper, and understand the world around them.
The school’s reputation is built on trust, consistency, and creativity. With a strong community of supportive parents and a thoughtfully designed curriculum, EuroKids Banjara Hills in Hyderabad has seen steady, organic growth, proving that when education is led with passion and purpose, success naturally follows.Looking ahead, Ms. Padma is committed to expanding her contribution by focusing on special education, ensuring that every child, regardless of ability, has the space to thrive.
From Interest to Admissions: What Actually Works
Let’s be honest, getting parents interested is only half the battle. Getting them to enroll? That’s where the real work is. But it doesn’t have to be complicated.
Here are a few simple things that can make a big difference in pre-school enrollment:
- Follow up regularly. Sometimes, all it takes is a timely call or message to help a parent make that final decision.
- Make walk-ins memorable. Let your space speak for itself and showcase what makes it special.
- Stay active on social media. Share photos, videos, and updates that give parents a feel of daily life at your preschool.
- Highlight what makes you unique. Whether it’s your teaching style, outdoor play area, or focus on creativity, ensure it reflects in all your communication.
It’s Time to Adapt and Thrive
The world of early education is evolving, and so are the expectations of today’s parents. If preschools want to fill their classrooms and make a lasting impact, it’s time to embrace a mix of old-school values and new-age strategies.
Word-of-mouth is still valuable, but it needs backup. Social media, strong follow-ups, and personalized engagement are what truly move the needle today.
Ready to Grow Your Pre-school?
Start by showing up where parents are looking online. Share your story. Highlight your strengths. Build connections that go beyond the gate.
The future of early education is digital. So don’t get left behind.
Aditee Das
Aditee Das is a storyteller with passion for Ed-tech research dedicated to helping educational institutions grow by sharing their unique narratives. With a flair for words and a fondness for quirky perspectives, she transforms everyday thoughts into engaging content that resonates with readers. Her work bridges the gap between data and emotion, making complex ideas accessible and relatable. Beyond her professional pursuits, Aditee finds joy in books, films, and melodies, often losing herself in stories and songs alike
