Marketing Booster

Marketing Booster is our independent micro-product offering that will empower your existing marketing and admissions by amplifying the voice of your "Most Impactful Marketing Influencer" - Your alumni. This is the quickest to implement offering with which you can witness the power of Univariety's Alumni Impact Program.

In this era of increasing marketing costs, for any educational institute, the actual success stories of their alumni is the cheapest and the most trustworthy, yet the least used action item. Alumni stories naturally build trust and can drive enrolments, but the easy extraction, processing and distribution of these stories is something where most education marketers fail.

BOOK A DEMO

Here is how we do it!

Extraction of Stories

Our AI algorithms churn your alumni profile and activities data to identify and extract alumni success stories within few clicks. The best part is that you can choose not to opt for our "Data Deep Dive" offering, and simply upload the raw alumni profile data from any system in an excel file, and be able to generate the success stories.

You can slice and dice the data using multiple filters around the education history and work profile of the alumni to build a repository of success stories that resonate with different segments of your prospective audience. Then using the outbound tools you can start distributing these stories through multiple online and offline channels.

Admissions Team Training

A well-trained admission team can be a game-changer for your institute. They will be at the front of showcasing your legacy of successful alumni to the prospects out there. We provide on-demand training to your institute's admissions and marketing teams on using our system modules of story matching, social post generation, broadcast, website widgets etc so that any dependency on your content, design, and IT teams is minimal, making the distribution of stories faster and efficient.

Additionally we also conduct in-depth Role-Play Sessions to enable better communication and regular webinars on industry insights and trends from top professionals from the education marketing domain.

Outbound Transformation

The distribution of the success stories can take place through multiple outbound channels, to make your marketing team more agile.

Website widgets are easy to configure plugins that can add value to your branding website without waiting for your website admin to make code changes. Through Image design library you can include any alumni profile data to create a poster, banner, LED Display or a social media post within few clicks without disturbing your design team.

For your email outreach choose from existing email templates or upload your own HTML templates. Through integration with popular social media platforms, any alumni story can be posted instantly or scheduled for a specific date and time.

Inbound Transformation

92% of customers read online reviews before purchasing a product or service from any business. This is equally true for institutes! Alumni referrals have 50% higher conversion rates than any other form of leads.

Our platform makes the entire review and referral solicitation from alumni and current students - a matter of few clicks for your marketing team. In less than 60 seconds you can choose "Who to Ask" for Reviews and Referrals, setup automated reminders and follow-ups and track the progress of each contributing student and alumni. If institute management agrees, we design and execute exclusive rewards campaigns also to ensure the referees and reviewers get suitably rewarded.

CRM and Integrations

Our platform can enhance your lead nurturing through the alumni story matching which the admission teams can share with the desired lead via email broadcasts. You can create Lead Capture widgets using our widget library and place them on any page of your website.

If you have an existing Education CRM, the matched stories' details can be sent via API integration. We offer integrations with all popular CRM platforms. However, if you are currently not using any CRM, you can import and capture all your leads in our Lead Manager and nurture all your leads in one place track their progress until they finally apply and get enrolled.