


Understanding your target audience
Our research across top educational institutions has shown that less than 5% users engage digitally and less than 2% attend physical events. After the initial onboarding, the euphoria melts and the engagement level drop significantly. For user attention your communication is competing with OTTs, social networks and other sources of media. So the traditional campaigns are bound to fail.
We first start with understanding your target audience, their age-groups, current social and professional positioning, affinity with the institute, your past engagement efforts, and the real outcome that you wish to drive, because the engagement campaigns must be structured, age-appropriate, consistent and purpose driven.

Identifying the relevant hooks
Once the target segments are identified we try to understand the motivations and expectations for each segment. Few may be interested in networking, some may be looking for upskilling, some are driven by nostalgia and emotions, while some others may be expecting recognition by the institute.
Around each hook, we conceptualize multiple campaigns as well as the required benefits that can be offered to each segment. Deep data markers derived from the alumni profile and from institute's past campaigns outcomes further refine the engagement structure. We then move to the next step of collaborating with the institute's marketing teams or the senior management.

Collaborative Planning
We work closely with the institute marketing and the top management to finalize the annual engagement calendar of online and offline activities and events. All the concepts and themes are discussed in a brainstorming session to zero in on the final action items and the desired outcome from the activities.
The annual engagement plan also defines the roles and responsibilities for institute team and Univariety team, as the institute can decide to either execute the plan themselves with their resources or entrust us to do the entire campaigning. We handhold and collaborate with them at each stage as per the plan to ensure that the engagement rates and participation rates constantly get better.



Execute, Track, Optimize, Repeat
By this stage we have done all the hard work of structuring the purposeful engagement. But the real game is the consistent delivery of the campaigns, tracking them closely and optimizing the plan on the go. Just because the plan has been finalized for the year, it does not mean that it can't evolve. Our execution is agile and we improve the campaigns based on the feedback and responses received.
This cycle of Execute -> Track -> Optimize repeats every month to drive the short term outcomes of engaging the existing alumni, updating their profiles and attracting new ones to onboard which then further contribute towards the long-term outcomes of alumni mentorship, recruitment and donations.
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Core Components
Annual Engagement Calendar
Activate your alumni through a planned year round engagement calendar
Curated Engagement
25+ Curated Campaigns with multiple versions suited for each target segment
Custom Campaigns
Monthly Tailor-made Campaigns with full Design and HTML Support
Alumni Events
Technical and Operational support to organize alumni engagement events