Fundraising Lifecycle Management
"Alumni led Fundraising happens only for top ranked institutes" is a common myth that Univariety is busting. It's not about "How much" but "How many". 75% of All Donations to Harvard University are just USD 155.
So, as an institute you need to identify the sweet spot for you in the hierarchy of donations. The fund-raise process must align with a purpose driven focused approach and not with random charity appeals.
Our expertise will handhold, enable and empower you at every stage of the fundraising cycle, building a donor system that is sustainable for long term and not a "one-time activity".



Donor Identification
An alumnus with a stellar job and work history may have the capability to donate, but it does not confirm if she/he has the willingness to donate. Also an alumnus with generational wealth may not be from a leadership position in Fortune 500 Company but still has the ability to donate.
Univariety understands these equations and hence our donor identification algorithms profile the alumni by analysing professional success, position strength, donor referrals from other alumni to identify ability and their level of affinity with the institution to establish the willingness to finally show a final list of alumni donors.

Pledge Tracking
Financial Contribution is not like an instant shopping purchase on an ECommerce app. So expecting the alumni to respond with an actual contribution as an outcome for your campaigns is unrealistic. Instead your fundraising campaign should first target to make them record their pledges for donation, and then engage in a more personalized way with those who have pledged an amount.
Our Pledge Boards and Batch wise pledge displays also foster a sense of peer pressure and inter-batch competition which leads to larger pool of potential donors with actual intent.




Donor Engagement
Institute can create any cause based or general fundraising initiative campaign to engage with the potential donors in particular and overall alumni audience in general to know their willingness to contribute and capture it in form of pledges or actual contribution.
The target donor list can be further segmented under various parameters of batch, age, designation level, type of organization etc. The promotion of the initiatives and pledges can be done through Email broadcasts and social media post templates provided by our Donor Engagement toolkit.



Donor Analytics
“What is not measured cannot be improved” and something as critical as alumni donations must be closely tracked and analyzed otherwise you are just shooting in the dark and hoping that some day some alumni will turn up and donate for the institute.
Donor analytics not just provides you a sense of clarity around past donations but also enables you to visualize and build an effective pipeline for future donations.
Our Donor Dashboard and reports showcase the health of your fundraising system and processes, just in a few clicks.



Donor Benefits
While alumni donations are often seen through the lenses of "goodwill" and "charity" but a really successful and sustainable fundraising process must focus on the recognition and benefits for its donors.
It can be in form of global recognition in public domain or being invited as a stakeholder in key decision making for the institute. Campus recognition can be in form of a building or a scholarship being named after them, walls of fame, featuring on website and social media posts.
Our platform enables you to create some of these through widgets, physical displays, pre-parked social and email templates.
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