The Challenge: From Affection to Action
For a storied institution like the Goa Institute of Management (GIM), the affection its alumni hold is a powerful, yet often untapped, resource. The challenge was clear: how do you translate nostalgia and cherished memories into tangible, lasting support for the institute’s future?
GIM envisioned a way to channel this goodwill through a structured alumni fundraising platform, creating a path for graduates to not just remember their past, but to actively contribute to the institution’s growth.
The Solution: A Partnership with Purpose
To bring this vision to life, GIM partnered with Univariety to build a strategic alumni engagement solution. The goal wasn’t just to fundraise; it was to create a meaningful journey that would reconnect alumni with the heart of the institution and then provide a clear, impactful way for them to give back.This collaboration laid the groundwork for a two-step approach that turned emotional connection into a high-impact alumni giving program software experience.
The Story Unfolds: A Two-Step Journey to Impact
Reawakening the Connection with Nostalgia Campaigns
The journey began by tapping into the shared experiences that define the GIM spirit. Through alumni outreach campaigns. From favourite spots that once used to be the Go-To places for alumni to the deeper life-long connections formed in campus, these campaigns helped GIM reconnect with graduates personally. The result? A re-energized, highly engaged community, where fond memories translated into renewed belonging and increased participation via the alumni donation management software.
Celebrating Bonds Beyond the Campus
GIM proudly celebrates alumni couples who found not just learning but lifelong partnerships on campus. Prasad and Poonam Shejale are one such duo Prasad, Founder & CEO of LS Digital, and Poonam, a leader at CitiusTech, continue to inspire through their success. Likewise, Kedar Borkar, founder of Soul Travelling, and Sanskriti Gete, who runs the café The Imlee Jar, embody the GIM spirit of creativity and collaboration.These inspiring alumni success stories showcase how campus connections evolve into thriving professional and personal journeys, strengthening GIM’s legacy through alumni-driven marketing and community pride.
Building a Legacy with the Alumni Endowment Program
With the re-engaged community ready to contribute, the alumni endowment program became the perfect vehicle. This wasn’t just a donation drive—it was a collective investment in GIM’s future. Alumni contributions are funding new academic centers, scholarships, and campus modernization, creating a lasting legacy through alumni fundraising solutions.
The Result: A Blueprint for Sustainable Growth
What does this story tell us? The GIM-Univariety partnership has created a sustainable model for alumni-driven institutional growth. By nurturing emotional connection and providing a clear path for contribution via alumni fundraising campaign management, GIM has transformed nostalgia into a cornerstone for future success.This journey serves as a blueprint for how any institution can turn pride in its past into a foundation for its future.
Aditee Das is a storyteller with passion for Ed-tech research dedicated to helping educational institutions grow by sharing their unique narratives. With a flair for words and a fondness for quirky perspectives, she transforms everyday thoughts into engaging content that resonates with readers. Her work bridges the gap between data and emotion, making complex ideas accessible and relatable. Beyond her professional pursuits, Aditee finds joy in books, films, and melodies, often losing herself in stories and songs alike
