Preety (Preety Kapoor) Bansal

I work for and represent the International Office of Newcastle University in India. I look after country operations, university profiling and business development. My key work areas include strategic planning, brand positioning, marketing , students interviews & recruitments, Institutional tie ups and supporting my channel partners. I also extend my support to South Asia activities.

- Brand development and marketing plan.
- Brand promotions and integrated marketing activities through web, radio,print, electronic and OOH .
- Deakin India microsite development and Upates
-In depth tracking and analysis of the media activities undertaken.
-MIS Handling , comprehensive database management and Reports.
-Detailed analysis of the business growth and niche marketing opportunities.
-India operations day to day handling
-New agent recruitment and in country support to the existing network (includes joint marketing activities, promotional stocks, marketing inputs , commissions etc)
-Agent Roadshow planning and participation
-Agents agency agreements , conditions, targets and periodic review
-Budgets & Tracking

- Develop strategy and Business Plan
- Achieve Sales targets - enrolments per semester
- Identify relevant portals and carry out web campaigns to reach across the TG.
-Continuous monitoring and analysis of the outcome Vs. Investments.
- Chifley India website maintainance and tracking
-Maitainance of the query database
-Corporate Selling
-New product marketing

-Training Facilitation and Support
-Training Calendar and allocations
-Expense tracking Vs. Budgets
-Training outcome , reports and distribution
-MIS - Service Reports
-Technical Escalations
-Technical Manuals Management

- After Sales Service and spares management
- Liaison with external customers of Calcom - BPL, Videocon, Sansui, Onida etc
- Customer Compaints , allocation and outcome
- Internal Factory Audits
- End user BaaN