Learn marketing skills and gain real-world experience from PUMA

Become a virtual intern with PUMA. Learn the basics of strategic marketing, branding, ad campaigns, and market research. Learn from the experts at Puma. Start your Corporate Internship Experience NOW!

500+students empowered
1 monthcourse(spend 30 mins. daily)
15episodes
Certificateof completionfrom PUMA
Virtualwork experience Certificate from PUMA
35 pagereport on your skill sets in marketing

Program Overview

This is your intern desk.

It’s the year before the Football World Cup and PUMA wants to launch a new footwear line. They need your help, dear intern.

  • Through 15 levels of this awesome simulation, experience what it takes to be in a corporate setup at one of the World’s BIGGEST Companies.
  • Help the PUMA marketing team come up with strategies to position, brand and sell their new product in a hyper-competitive market.
  • Learn the skills necessary to land some of the highest paying jobs in the world.

Program Overview

  • Understand how PUMA markets its products

  • Certification from PUMA

  • 35-page report to analyze your skill levels in marketing

  • Live sessions with PUMA leadership

  • Over 15 simulated tasks on variety of topics

About PUMA

PUMA is a German multinational corporation that designs and manufactures athletic and casual ootwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler.

Top skills you will learn

Strategic marketing, market research, competitive analysis, segmenting and targeting, positioning, 4Ps of marketing, pricing, distribution, media strategy, ad campaigns, branding.

Who is this Program for?

Students aged 12-20 who want to learn basics of strategic marketing in a fun and immersive manner.

  • Certification
  • Report

  • A Puma Marketing Certification

    Get a glowing certificate from PUMA showcasing your new-found marketing skills. The certificate will add immense value to your applications to colleges and even professional opportunities later in life.

Syllabus

Best-in-class content by leading faculty and industry experts in the form of immersive discussions, videos, case-studies, role-play and simulations.

And so it begins
1 hour
1 assignments
  • What is marketing?
  • 4Ps – Product, Place, Pricing and Promotion.
  • Marketing functions
But first, let’s do some research
1 hour
1 assignments
  • What is market research?
  • Two types– Primary.
  • Secondary research.
  • Simulated secondary market.
  • Research report on the demographics of Maprus
Whose our competition, y’awl?
1 hour
1 assignments
  • Understanding competition
  • Simulated competitive analysis. report covering 3 competitors. Students are expected to study the products, price points, positioning, target group, etc. for the 3 competitors.
  • Study different ad campaigns by various competitors.
Segment ‘em, then Target ‘em
1 hour
1 assignments
  • Understanding segmenting and targeting.
  • Simulated segmenting. 5 segments are provided to the student. The student is expected to study the segments and choose the best segment from the company stand point
And then, there was research. Again.
1 hour
1 assignments
  • Understanding primary research
  • Creating a survey to get more insights on consumer behaviour
What are we making today?
1 hour
1 assignments
  • Understanding product and the various features from a sports shoe perspective
It’s not Posing, it’s Positioning
1 hour
1 assignments
  • Understanding positioning
  • 3 simulated positioning statements. The student has to select the most suitable for the brand.
Let’s take a break. Sort of.
1 hour
1 assignments
  • Marketing case studies (Recap)
Show me the money, Honey
1 hour
1 assignments
  • Overview of pricing.
  • Simulated pricing assignment to calculate the variable and fixed costs and then arrive at a pricing.
What’s in a name?
1 hour
1 assignments
  • Overview of branding
  • Simulated assignment to come up with the name for the shoes
  • Simulated assignment to finalize the logo
Yes, we Can-paign
1 hour
1 assignments
  • Overview of campaigns
  • Simulated assignment to choose a campaign route
  • Understand various other campaigns by competitors
Don’t Diss The Distribution
1 hour
1 assignments
  • Overview of distribution
  • Simulated assignment to choose the distribution method for the new pair of shoes
  • Simulated assignment to choose the location for a Flagship store
Media, media.. on the wall
1 hour
1 assignments
  • Overview of media strategy
  • Simulated assignment to allocate the marketing budget across various marketing media
Lights, camera, ad- campaign
1 hour
1 assignments
  • Overview of ad campaign
  • Simulated assignment on ad campaign
Until we meet again
1 hour
1 assignments
  • Here the intern gets to share his internship experience through the exit Interview. psychometric test

Pricing

Free

Limited Access

Experience the first

3 episodes

Get Started

Rs 20000 + GST

Unlimited Access
  • 15 episodes
  • Simulated activities
  • MCQ Quizzes
  • Certificate of Experience
  • Self- assessment
  • In-depth report
  • Psychometric test
  • Webinars & Live Sessions
Buy