{"id":6692,"date":"2020-06-26T15:57:40","date_gmt":"2020-06-26T10:27:40","guid":{"rendered":"https:\/\/www.univariety.com\/blog\/?p=6692"},"modified":"2020-09-14T16:20:48","modified_gmt":"2020-09-14T10:50:48","slug":"the-paradigm-shift-in-student-outreach-facing-the-digital-dread","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/","title":{"rendered":"The Paradigm Shift In Student Outreach: Facing The Digital Dread"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">According to Forbes, most of the top universities in the US (which is home to some of the highest-ranking universities in the world) are looking at a 25% drop in international student enrollment in this academic year. What seems like a sizable fall is expected to have far-reaching financial consequences (to the tune of hundreds of millions of dollars). Targeted student outreach is the need of the hour.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Back home in India, parents and students are concerned. <strong><em>As per Univariety\u2019s 2020 college shortlist, 8,000 High School students from over 300 Schools harbored dreams of studying abroad<\/em><\/strong>. Their future of course is uncertain at this point.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Sangeetha George, Head of Career Counseling at <a href=\"https:\/\/www.univariety.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">Univariety<\/span><\/a> shares that there is a serious dilemma in the minds of parents and students. It is not a simple decision for families to drop plans of studying abroad. They have to re-orient themselves to the strong possibility of studying in India, which was not their plan all along. We are now helping hundreds of families evaluate their options in India\u2019.<\/span><\/p>\n<figure id=\"attachment_6696\" aria-describedby=\"caption-attachment-6696\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/KREA.jpg\"><img loading=\"lazy\" class=\"wp-image-6696 size-full\" title=\"krea University\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/KREA.jpg\" alt=\"\" width=\"512\" height=\"252\" \/><\/a><figcaption id=\"caption-attachment-6696\" class=\"wp-caption-text\"><span style=\"font-size: 16px; color: #000000;\">Connecting students to the right universities<\/span><\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 24px; color: #000000;\"><b>Paradigm Shift in Outreach &amp; Recruitment:<\/b><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\">Adapt or Perish<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">As the year unfolds, one thing is certain: Universities need to be agile and adapt quickly to new methods of reaching prospective students.\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Traditional methods of Student outreach have transformed overnight. While Digital outreach has been a strong channel of outreach, it is now the ONLY channel.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">But Digital outreach often yields large numbers with very narrow funnels of conversion. Universities need to be very careful where and how they invest. A large number of leads DOES NOT MEAN BETTER CONVERSION RATES.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 24px; color: #000000;\"><b>5 Ways To Strengthen Your Digital Outreach Effort:<\/b><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 24px; color: #000000;\"><b>Sharper targeting &amp; communication<\/b><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\"><b><\/b>The current scenario for 2020 has created a narrow window of opportunity for Universities. Institutions are focusing on channels that give them highly interested students that are likely to convert into applications and enrollments in a shorter amount of time. This is literally the holy grail for Student Recruitment. It is certainly not easy, but it is being done. The trick lies in embracing channels and partners that already engage with a certain quality of audience.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\"><b><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/calendly.com\/univariety\/30min?month=2020-06\"><span style=\"text-decoration: underline;\">Click here<\/span><\/a><\/span> to know how you can reach Univariety\u2019s 75,000 students from 350 of India\u2019s most prominent High Schools.\u00a0<\/b><\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Once you have identified the target audience, address their specific needs and concerns. Let them know that you know their dilemmas and have a solution. <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Categorise your Target Audience based on demographics, motivations, and aspirations, and then create messaging that positions your University as the best-fit option for them.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 20px; color: #000000;\"><span style=\"font-size: 24px;\"><strong>Offer a Virtual Experience<\/strong><\/span><b><\/b><b><\/b><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\"><b><\/b><b style=\"font-family: Roboto, Arial, sans-serif;\">Campus:<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Universities have to work a little harder to showcase their infrastructure and teaching to prospective students. And there is plenty of technology to enable both. Virtual Campus tours are being offered by Universities like Ashoka, Amity and many others. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">The important thing is to position these tours to students and parents and make an event-like experience out of them. Schedule tours with live walk-throughs so they can get a feel of being actively engaged, instead of just viewing a pre-recorded video.<\/span><\/p>\n<\/blockquote>\n<figure id=\"attachment_6699\" aria-describedby=\"caption-attachment-6699\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/VR.jpg\"><img loading=\"lazy\" class=\"wp-image-6699 size-full\" title=\"Virtual tours\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/VR.jpg\" alt=\"Virtual tours\" width=\"512\" height=\"342\" \/><\/a><figcaption id=\"caption-attachment-6699\" class=\"wp-caption-text\"><span style=\"font-size: 16px; color: #000000;\">Virtual tours can provide a good look into your campus and life inside it.<\/span><\/figcaption><\/figure>\n<h5 style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\"><b>Classroom:<\/b><\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">This is a great opportunity to schedule experiential learning classes for prospective students. How about a Psychology 101 for high school students conducted by your faculty? Or a 45 minute certificate workshop on design which helps students add to their portfolio?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Univariety curates online learning classes and workshops with Universities to offer them to both High School students and over 60,000 undergraduate students.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/calendly.com\/univariety\/30min?month=2020-06\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"text-decoration: underline; font-size: 20px;\">Talk To Us To Offer Your University\u2019s Online Programs To Our Students<\/span><\/strong><\/a><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 24px; color: #000000;\"><b>It\u2019s raining Webinars, and rightly so!<\/b><\/span><\/h3>\n<\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; color: #000000;\">According to insidesales.com, 73% of marketing and sales leaders say that webinars are an effective way to generate high-quality leads<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">There is a Digital Awakening, don\u2019t fight it. Embrace it! Yes it is raining webinars, and we suggest you get with the program. Globally, various sectors have used Webinars successfully to engage with their audiences. Webinars are especially conducive to the space of Education. The challenge has always been our audience not being receptive enough to digital dialogue. Well, that is not such a challenge anymore. With online classes becoming the norm, students and parents are now fully acclimated to online learning and engagement.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\"><em>Since April 2020, Univariety has conducted over 150 webinars, with over 6500 unique students and parents in attendance. Over 63% of them have attended at least 2 webinars in the past 3 months.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/uniwebinar.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-6698 size-full\" title=\"trinity college dublin\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/uniwebinar.png\" alt=\"trinity college dublin\" width=\"356\" height=\"512\" \/><\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"font-size: 20px; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/calendly.com\/univariety\/30min?month=2020-06\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Click Here To Schedule Webinars With Univariety<\/b><\/a><\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 24px; color: #000000;\"><b>Do NOT ignore the parents:<\/b><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Quite often, Universities focus on interacting with students and counselors for a longer period of time with parents coming into the picture only much later. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Univariety\u2019s Parent Engagement involves students in the entire process of career and college selection from the word go.\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000000;\"><b>This does 2 things:\u00a0<\/b><\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400; font-size: 20px; color: #000000;\"> Ensures that parents, who are the key decision makers have an early buy-in for your University<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 20px; color: #000000;\"> Allows you to thoroughly understand the socio-economic motivations and constraints of prospective applicants.<\/span><\/li>\n<\/ol>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 24px; color: #000000;\"><b>Digitally engage with School Leaders &amp; Counselors:<\/b><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">Thousands of overwhelmed parents are reaching out to either Counselors and or their School principals and teachers for advice. While school workshops and visits seem like a distant dream for a better part of 2020, you can still maintain and grow your School network.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px; color: #000000;\">For example, Univariety has helped partner Universities plan their Digital School outreach programs for 2021. With School specific online sessions and one on one meetings with principals and counselors, 2021 will not be bleak for school relationships. Not if we can help it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><b><span style=\"font-size: 20px;\">\u00a0<\/span><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/calendly.com\/univariety\/30min?month=2020-06\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 20px;\">Click Here To Get More Information About Univariety\u2019s School Outreach Program<\/span> <\/a><\/span><\/span><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Forbes, most of the top universities in the US (which is home to some of the highest-ranking universities in the world) are looking at a 25% drop in international student enrollment in this academic year. What seems like a sizable fall is expected to have far-reaching financial consequences (to the tune of hundreds<\/p>\n","protected":false},"author":7356,"featured_media":6704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[76],"tags":[414],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Paradigm Shift In Student Outreach: Facing The Digital Dread - Univariety Blog<\/title>\n<meta name=\"description\" content=\"Univariety has helped partner Universities plan their Digital School outreach programs for 2021. With School specific online sessions and one on one meetings with principals and counselors, 2021 will not be bleak for school relationships\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Paradigm Shift In Student Outreach: Facing The Digital Dread - Univariety Blog\" \/>\n<meta property=\"og:description\" content=\"Univariety has helped partner Universities plan their Digital School outreach programs for 2021. With School specific online sessions and one on one meetings with principals and counselors, 2021 will not be bleak for school relationships\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/\" \/>\n<meta property=\"og:site_name\" content=\"Univariety Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/univariety\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-26T10:27:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-14T10:50:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-scaled-e1593166395248.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Univariety\" \/>\n<meta name=\"twitter:site\" content=\"@Univariety\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#website\",\"url\":\"https:\/\/www.univariety.com\/blog\/\",\"name\":\"Univariety Blog\",\"description\":\"Discover &amp; be discovered\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.univariety.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-scaled-e1593166395248.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/#webpage\",\"url\":\"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/\",\"name\":\"The Paradigm Shift In Student Outreach: Facing The Digital Dread - Univariety Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/#primaryimage\"},\"datePublished\":\"2020-06-26T10:27:40+00:00\",\"dateModified\":\"2020-09-14T10:50:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/#\/schema\/person\/b323e0d2f1341cf9a884d2373f3ff9e9\"},\"description\":\"Univariety has helped partner Universities plan their Digital School outreach programs for 2021. With School specific online sessions and one on one meetings with principals and counselors, 2021 will not be bleak for school relationships\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.univariety.com\/blog\/the-paradigm-shift-in-student-outreach-facing-the-digital-dread\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#\/schema\/person\/b323e0d2f1341cf9a884d2373f3ff9e9\",\"name\":\"Bhakti Shah\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/27a8991d485fa4f7e24a3fb6b07ba658?s=96&d=mm&r=g\",\"caption\":\"Bhakti Shah\"},\"description\":\"Bhakti heads Institutional Business at Univariety and has over 13 years of experience in the Media &amp; Ed-tech space. A Masters in International Journalism from The University of Westminster, UK, Bhakti has lived and worked in some of the major cities of the world including Mumbai, London and Atlanta. During her days as a journalist in London, she was selected twice to be a part of a team of 6 journalists across the UK to provide media training to the NATO troops stationed in Scotland. Bhakti is a passionate foodie and an avid baker and home chef\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts\/6692"}],"collection":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/users\/7356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/comments?post=6692"}],"version-history":[{"count":15,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts\/6692\/revisions"}],"predecessor-version":[{"id":6773,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts\/6692\/revisions\/6773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/media\/6704"}],"wp:attachment":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/media?parent=6692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/categories?post=6692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/tags?post=6692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}