{"id":2795,"date":"2018-08-20T10:31:25","date_gmt":"2018-08-20T05:01:25","guid":{"rendered":"http:\/\/www.univariety.com\/blog\/?p=2795"},"modified":"2020-07-03T16:41:32","modified_gmt":"2020-07-03T11:11:32","slug":"the-unbeatable-way-to-build-your-schools-brand","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/the-unbeatable-way-to-build-your-schools-brand\/","title":{"rendered":"The Unbeatable Way To Build Your School\u2019s Brand!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">What do Shah Rukh Khan, Mark Zuckerberg and Satya Nadella have in common? <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><strong>Yes<\/strong>, they are all celebrities. But more importantly, their Celeb status has brought their Alma Mater into serious limelight. It is indisputable that Schools leave an indelible mark on a Student\u2019s future. Some passively, many others more actively.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px;\"><span style=\"color: #000000;\">Your school can leverage its biggest asset, its<\/span> <strong><a href=\"https:\/\/www.univariety.com\/blog\/the-perfect-alumni-guidance-system-for-your-school\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alumni<\/a><\/strong> <span style=\"color: #000000;\">for its own brand reinforcement in 3 simple steps.<\/span><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino, serif; font-size: 24px; color: #000000;\"><b>1. Tracking your Alumni\u2019s success:\u00a0<\/b><\/span><\/h3>\n<figure id=\"attachment_2796\" aria-describedby=\"caption-attachment-2796\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a1.jpg\"><img loading=\"lazy\" class=\"wp-image-2796 size-medium\" title=\"Satya Nadella\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a1-300x200.jpg\" alt=\"Satya Nadella\" width=\"300\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-2796\" class=\"wp-caption-text\"><span style=\"font-family: georgia, palatino, serif; font-size: 14px; color: #000000;\">Satya Nadella<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px;\"><span style=\"color: #000000;\">As a school, your alumni hold as much importance (if not more) as your current students. So, just like your current students are taken care of, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.univariety.com\/app\/guidance-solutions\/alumni-guidance-system\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>your<\/strong><\/a><\/span><\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.univariety.com\/app\/guidance-solutions\/alumni-guidance-system\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> alumni<\/strong><\/a><\/span> <span style=\"color: #000000;\">to need your attention. Remember, they are the living proof of your School\u2019s robust pedagogy and your vision brought to fruition.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">You can track your alumni\u2019s achievements and success through a comprehensive data management system (as shown below). Your school might have a Satya Nadella or a Dhivya Suryadevara in the making just like <\/span><strong><a style=\"font-family: georgia, palatino, serif; font-size: 20px;\" href=\"https:\/\/www.univariety.com\/blog\/obamas-school-has-perfect-alumni-guidance-system\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hyderabad Public School<\/a><\/strong><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\">, <span style=\"color: #000000;\">Begumpet does (the real Satya Nadella is an alumnus of HPS, of course!). It is crucial that you keep track of your alumni and map their achievements.<\/span><\/span><\/p>\n<figure id=\"attachment_2797\" aria-describedby=\"caption-attachment-2797\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a2-1.png\"><img loading=\"lazy\" class=\"wp-image-2797 size-large\" title=\"Hyderabad Alumni Guidance System\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a2-1-1024x426.png\" alt=\"Univariety's Comprehensive Alumni Guidance System\" width=\"770\" height=\"320\" \/><\/a><figcaption id=\"caption-attachment-2797\" class=\"wp-caption-text\"><span style=\"font-family: georgia, palatino, serif; font-size: 14px;\">Univariety&#8217;s Comprehensive Alumni Guidance System<\/span><\/figcaption><\/figure>\n<h4><span style=\"font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><b>So, what can your School track about Alumni?<\/b><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Well, there are a number of things that can be tracked to improve your alumni engagement levels. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Academic Records and Transcripts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">College Details like applied to and enrolled in<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Scholarships received <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Course and Country details<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Employment details <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Notable awards and recognitions<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2798\" aria-describedby=\"caption-attachment-2798\" style=\"width: 286px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\"wp-image-2798 size-medium\" src=\"http:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a3-1-286x300.png\" alt=\"Punya Sood\" width=\"286\" height=\"300\" \/><figcaption id=\"caption-attachment-2798\" class=\"wp-caption-text\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\">Punya Sood<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px;\"><span style=\"color: #000000;\">Punya Sood from Saffron Public School, Phagwara (right) received a<\/span> <strong>scholarship <\/strong><span style=\"color: #000000;\">worth USD $ 68,000. The school has been tracking such meritorious students through its alumni management system. Thus, with a secure and comprehensive alumni management system, your school can be at the top of its alumni engagement game for years to come.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><strong>Want to build your school&#8217;s alumni brand? <a href=\"https:\/\/univariety.viewpage.co\/School-Call-Back\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">CLICK HERE<\/span><\/a><\/strong><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino, serif; font-size: 24px; color: #000000;\"><b>2.<span style=\"color: #000000;\"> Promoting your Alumni success stories by<\/span><\/b><span style=\"font-weight: 400;\">:<\/span><\/span><\/h3>\n<p style=\"padding-left: 40px; text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>A. Showcasing their achievements:<\/strong> Highlighting them on your school\u2019s website th<\/span><\/span><\/span><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\">rough a dedicated feature on them<\/span><\/span><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\">. <\/span><strong><a style=\"font-family: georgia, palatino, serif; font-size: 20px;\" href=\"https:\/\/www.univariety.com\/blog\/international-school-new-admission-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oakridge International School<\/a><\/strong><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\">, <span style=\"color: #000000;\">Hyderabad (below) takes its alumni seriously and regularly shares their feats on its homepage.<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a4-1.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-2799 size-large\" title=\"Oakridge International School's Alumni Feature\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a4-1-1024x392.png\" alt=\"Oakridge International School's Alumni Feature\" width=\"770\" height=\"295\" \/><\/a><\/span><\/p>\n<figure id=\"attachment_2800\" aria-describedby=\"caption-attachment-2800\" style=\"width: 224px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a5.jpg\"><img loading=\"lazy\" class=\"wp-image-2800 size-full\" title=\"Doon School's Newsletter\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a5.jpg\" alt=\"Doon School's Newsletter\" width=\"224\" height=\"301\" \/><\/a><figcaption id=\"caption-attachment-2800\" class=\"wp-caption-text\"><span style=\"font-family: georgia, palatino, serif; font-size: 14px;\">Doon School&#8217;s Newsletter<\/span><\/figcaption><\/figure>\n<p style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><strong>B. Promotion: <\/strong><span style=\"font-weight: 400;\">Mention them on your promotional materials like School brochures, billboards among other things. No one can actually convey the real benefits of being a part of your school better than your alumni. So let them do the talking!<\/span><\/span><\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><strong>C. Newsletter Coverage<\/strong>: Nostalgia is what drives alumni back to school and you can make it more powerful by featuring them in periodic newsletter releases. Some of the top schools of the country like the Doon School, Dehradun and Lawrence School, Sanawar feature their alumni&#8217;s latest achievements.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 24px; color: #000000;\">3.\u00a0<b>Inviting them as Contributors:<\/b><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Your school can leverage on its alumni network as a source of motivation, guidance, and interaction for the current student batch. Again, this activity can be conducted in a number of formats:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><span style=\"font-weight: 400;\"><strong>TEDx event:<\/strong> By facilitating your alumni to share the coveted platform at the school\/local chapter at a TEDx event, you can effectively increase your engagement levels. Schools like Doon, Eicher Public have been organizing local TEDx events where their alumni have spoken on a range of topics. This activity not only associates your school with a platform like TED but also leads to some quality alumni engagement.<\/span><\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2802\" aria-describedby=\"caption-attachment-2802\" style=\"width: 612px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a8.png\"><img loading=\"lazy\" class=\"wp-image-2802 size-full\" title=\"Tedx Youth | Doon School\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a8.png\" alt=\"Tedx Youth | Doon School\" width=\"612\" height=\"247\" \/><\/a><figcaption id=\"caption-attachment-2802\" class=\"wp-caption-text\"><span style=\"font-family: georgia, palatino, serif; font-size: 14px;\">Tedx Youth | Doon School<\/span><\/figcaption><\/figure>\n<ul>\n<li>\n<figure id=\"attachment_2805\" aria-describedby=\"caption-attachment-2805\" style=\"width: 225px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a9.png\"><img loading=\"lazy\" class=\"wp-image-2805 size-full\" title=\"Divya Gupta at her alma mater, Jodhamal Public School\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2018\/08\/a9.png\" alt=\"Divya Gupta at her alma mater, Jodhamal Public School\" width=\"225\" height=\"370\" \/><\/a><figcaption id=\"caption-attachment-2805\" class=\"wp-caption-text\"><span style=\"font-family: georgia, palatino, serif; font-size: 14px;\">Divya Gupta at her alma mater, Jodhamal Public School<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px;\"><span style=\"color: #000000;\"><strong>Career Guidance session:<\/strong> Schools like Jodhamal Public School, Jammu have been inviting their alumni from all walks of life to<\/span> <a href=\"https:\/\/www.univariety.com\/blog\/importance-of-career-guidance\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide their students<\/a> <span style=\"color: #000000;\">on colleges and career decisions.\u00a0<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Divya Gupta, an alumnus of Jodhamal Public School, Jammu guiding her juniors on possible career options after taking up Biology.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><strong>Video Series:<\/strong> Video is one of the most popular forms of content where the recipient has higher levels of attention span. This can actually work in your favour by featuring your alumni through actual video case studies and uncovering their success stories.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\">Sat Paul Mittal School, Ludhiana recently featured one of their alumnus, Mr. Kanav Jain for his feat in the IIT JEE examinations. He is shown here sharing his engineering preparation till his final selection at one of India\u2019s premier engineering institutes, IISc Bangalore. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Kanav Jain | Sat Paul Mittal School | Indian Institute of Science 04\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/_4avBDgfTBQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px; color: #000000;\"><strong>Want to build your school&#8217;s alumni brand? <a href=\"https:\/\/univariety.viewpage.co\/School-Call-Back\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">CLICK HERE<\/span><\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do Shah Rukh Khan, Mark Zuckerberg and Satya Nadella have in common? Yes, they are all celebrities. But more importantly, their Celeb status has brought their Alma Mater into serious limelight. It is indisputable that Schools leave an indelible mark on a Student\u2019s future. Some passively, many others more actively. Your school can leverage<\/p>\n","protected":false},"author":10162,"featured_media":2939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[1],"tags":[206,195,154,208],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Unbeatable Way To Build Your School\u2019s Brand! - Univariety<\/title>\n<meta name=\"description\" content=\"A school biggest asset is its Alumni Network. 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