{"id":2006,"date":"2018-01-08T20:33:04","date_gmt":"2018-01-08T15:03:04","guid":{"rendered":"http:\/\/www.univariety.com\/blog\/?p=2006"},"modified":"2020-07-06T15:00:23","modified_gmt":"2020-07-06T09:30:23","slug":"why-school-branding-matters-in-india","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/why-school-branding-matters-in-india\/","title":{"rendered":"Don\u2019t Think You Need To Brand Your School? Think Again."},"content":{"rendered":"

Quick. Name India\u2019s most valued and trusted brand.<\/span><\/p>\n

Since its inception in 1858, the Tata Group has established itself as India\u2019s most valuable brand across independent surveys by<\/span> Interbrand<\/a> and<\/span> Brand Finance<\/a>. It is virtually impossible to spend a day without being exposed to ads or messages from a Tata Group company. Be it Jaguar, Land Rover, Taj Hotels, Titan, Fastrack, Tanishq, Tata Sky or its many other brands, Tata is everywhere.<\/span><\/span><\/p>\n

What\u2019s fascinating, however, is that when you think of the Tata Group, the first thing that comes to mind is hardly its ads! Far from it. What comes to mind are its iconic leaders, its service to the nation and its focus on creating lasting customer value<\/strong>.<\/span><\/p>\n

And THAT is what a great brand is all about \u2013 offering unique, sustained value while being savvy enough to focus on growing its business.<\/span><\/p>\n

Where do you stand?<\/strong><\/span><\/p>\n

For years, Indian schools have occupied one of two stances:<\/span><\/p>\n

    \n
  1. Confident of their heritage, and resultantly, not too eager to build their brand<\/span><\/li>\n
  2. Aggressive in publicizing themselves and expanding rapidly<\/span><\/li>\n<\/ol>\n

    Which stance is right?<\/span><\/strong><\/span><\/p>\n

    Here\u2019s the good news. It\u2019s not about one stance vs. the other. It\u2019s about combining the two \u2013 one where you constantly enhance value to the student AND communicate that value to the wider world<\/strong>. Because that\u2019s what a great brand is all about \u2013 unique value.<\/span><\/p>\n

    It\u2019s also what a brand is defined as \u2013 \u201ca name, term, design, symbol or other feature that distinguishes<\/em> an organization or product from its rivals in the eyes of the customer.\u201d<\/span><\/p>\n

    So, if you\u2019re confident that you\u2019re adding great value to a student, communicate that value and let people know. Don\u2019t leave it to them to create their own perceptions! And if you\u2019re focused on growing your business, invest as much (or more) in creating student value as you do in branding your school.<\/span><\/p>\n

    Why Branding Matters More Than Ever<\/strong><\/span><\/h3>\n