{"id":1573,"date":"2017-03-22T17:05:30","date_gmt":"2017-03-22T11:35:30","guid":{"rendered":"http:\/\/www.univariety.com\/blog\/?p=1573"},"modified":"2020-07-06T14:47:43","modified_gmt":"2020-07-06T09:17:43","slug":"4-best-branding-concepts-for-your-school","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/4-best-branding-concepts-for-your-school\/","title":{"rendered":"This Is How You Can Use Symbiosis and Stanford To Brand Your School"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">The best way to increase your net worth is by increasing your network. And what better way to increase your network than, by branding yourself? <\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\"><strong><span style=\"color: #000000;\">4 Key Branding Concepts That Will Take Your School To The Top!<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">As an educational institution, you may step back and ask &#8211; <\/span><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\"><strong>Why do I\u00a0need to brand myself?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">The answers are simple<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">To grow,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">To get more students,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">To become successful.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">And the yardstick of success for an educational institute is synonymous with the success of its <a href=\"https:\/\/www.univariety.com\/blog\/obamas-school-has-perfect-alumni-guidance-system\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>alumni<\/strong><\/a>. \u00a0This is why colleges like IIT and IIM are extremely sought after \u00a0\u2013 because their alumni are doing exceedingly well.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 24px;\"><strong>1. How Co Schools Come Into the Picture?\u00a0<\/strong><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Schools get the ball rolling; hence, ideally, they should get more credit for guiding their students towards their career. This inevitably leads them towards making it to a top college, paving their way to success.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">If colleges are known to build a student\u2019s profession, schools should be known for <a href=\"https:\/\/www.univariety.com\/blog\/importance-of-career-guidance\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>building their career<\/strong><\/a>, by getting students ready to embark on a journey that leads to their ultimate success.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Often, schools don\u2019t get credit for their <a href=\"https:\/\/www.univariety.com\/blog\/the-unbeatable-way-to-build-your-schools-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>alumni\u2019s success<\/strong><\/a>, as they subconsciously let their bond weaken over the years. 30 years down the line, what the alumni remember is their immediate circle who made an impact on their life and not always the institution that nurtured them and provided the foundation.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 24px;\"><strong>2. How Should You Brand Yourself?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Just knowing these reasons for branding, is sometimes not enough. This is why we often find a school\u2019s branding largely focused around the uniforms that their students wear; the logo they flaunt, on the student\u2019s textbooks, or even on their school buses. But are these always the right methods of branding?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Effective Branding is of two types. Process-based branding and result-based branding. A handful of schools that make an effort to market themselves are using process-based branding. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">For example \u2013 \u201c<i><span style=\"font-weight: 400;\">We are spread across a lush campus of 6 acres with 110+ faculty members<\/span><\/i><span style=\"font-weight: 400;\">\u201d.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\"><strong><span style=\"color: #000000;\">How many IITs have done this?<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">IIT\u2019s and IIM\u2019s market themselves using result-based branding. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">For example \u2013 What do Sundar Pichai -CEO of Google, Narayan Murthy &#8211; co-founder of Infosys and Chetan Bhagat &#8211; a renowned writer have in common? 3 alphabets \u2013 <b>IIT<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">One such recent example of Result-Based Branding by one of the progressive schools of India, <strong>Oakridge International is as below:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\"><a style=\"color: #000000;\" href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-12.19.09-PM.png\" rel=\"attachment wp-att-1580\"><img loading=\"lazy\" class=\"aligncenter wp-image-1580 size-full\" title=\"london school of economics\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-12.19.09-PM.png\" alt=\"london school of economics\" width=\"1198\" height=\"402\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">This is a wonderful portrayal of how a school can optimise their student\u2019s data and advertise it to gain more students.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif; font-size: 20px;\"><strong><span style=\"color: #000000;\">So, what kind of Key Result Areas can you focus on to utilize Result-Based Branding?<\/span><\/strong><\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">The average number of admission offers from top colleges and universities received per student<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">The number of scholarships received per student.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Statistics around career decisions taken by students and how has the school supported those decisions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Key metrics around how crucial career mistakes were contained by the school<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 24px;\"><strong>3. How will branding help?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Branding yourselves in such a way helps with better comprehension for people (read \u2013 parents and students) about what you have done and what you have achieved. Are you wondering why result-based branding is more effective than regular process-based branding?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Let\u2019s see if you can answer any of these questions \u2013 How big is a classroom at Harvard? Do you have a rough estimate of the minimum pay package a Harvard graduate gets?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">The first question is an example of process-based branding, for which you don\u2019t have an answer. But the second question highlights a prominent perk of studying at Harvard, which we might add is result-based branding.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">See, what we are getting at?<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 24px;\"><strong>4. How can you brand yourself better!<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Now to answer the big question &#8211; How can you brand yourself this way? How can you always stay connected with your students and be aware of their progress?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">You have the raw data. But the way you use it makes all the difference! The points to consider here are &#8211; what type of data are you capturing and if you are using technology to capture it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\"><a style=\"color: #000000;\" href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-5.45.14-PM.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-1598 size-full\" title=\"oakridge school\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-5.45.14-PM.png\" alt=\"\" width=\"1199\" height=\"402\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">With a surge of the high tide in the competitive market, having too many options can sometimes be a curse in disguise. Consumers are swamped with the options, and, hence putting a finger on the right choice can become difficult.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">Result-based branding can help schools highlight the right need in the mind of a consumer and can propose themselves as the most befitting solution to their need. Parents always make a conscious effort to make well-informed decisions about choosing the right school for their child.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 20px;\">However, the availability of too many cluttered options clouds their minds. Hence, the right branding targeted to resolve the right dilemmas always works best to get the attention that a school needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best way to increase your net worth is by increasing your network. And what better way to increase your network than, by branding yourself? 4 Key Branding Concepts That Will Take Your School To The Top! As an educational institution, you may step back and ask &#8211; Why do I\u00a0need to brand myself? The<\/p>\n","protected":false},"author":10162,"featured_media":1574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[76],"tags":[78,208],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Key Branding Concepts That Will Take Your School To Top - Univariety<\/title>\n<meta name=\"description\" content=\"4 Key Branding Concepts That Will Take Your School To The Top, The best way to increase your net worth is by increasing your network. 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