{"id":11259,"date":"2024-08-20T17:27:21","date_gmt":"2024-08-20T11:57:21","guid":{"rendered":"https:\/\/www.univariety.com\/blog\/?p=11259"},"modified":"2024-08-20T17:27:21","modified_gmt":"2024-08-20T11:57:21","slug":"level-up-chapter-two-lead-to-success-for-school-admission","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/","title":{"rendered":"Level Up Chapter Two: Lead to Success for School Admission"},"content":{"rendered":"<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">In today\u2019s digital age, moving from traditional methods to modern solutions isn\u2019t just a choice\u2014it\u2019s a must. For schools, as in businesses, embracing this change is key to staying ahead, especially in admissions. Parents today expect a smooth, efficient, and personalized admissions process, and that\u2019s where lead management can make all the difference.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400; font-family: georgia, palatino;\">Now, let\u2019s talk about some of the most important factors for School Marketing:\u00a0<\/span><\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>What is Lead Management?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Lead management is the strategic process of capturing, nurturing, and converting potential leads into loyal customers. For schools, this translates into managing prospective parents, who are the real decision-makers in the admissions process. By utilizing a Customer Relationship Management (CRM) tool, schools can optimize their approach to admissions, ensuring no lead slips through the cracks.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><span style=\"font-weight: 400;\">Learn from the expert as <\/span><b>Mr Murali Krishna Kantipudi<\/b><span style=\"font-weight: 400;\">, the Vice President of Sales &amp; Operations at LeadSquared, shares insights on the transformative power of lead management in the education sector.<\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Level Up for Schools | Lead Automation: The Future of Student Enrollment | Univariety\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/QUgkHuGOJ1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>What is the Lead Management Journey?\u00a0<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The lead management journey is a systematic approach to engaging with potential parents and guiding them through the admissions process. Here&#8217;s how it works:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Capture<\/b><span style=\"font-weight: 400;\">: Attract potential parents through various channels like school websites, social media, and events. Collect their contact details to initiate further engagement.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Qualification<\/b><span style=\"font-weight: 400;\">: Assess and prioritize these leads based on their interest, demographics, and level of engagement. This helps in focusing efforts on the most promising prospects.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Tracking &amp; Organization<\/b><span style=\"font-weight: 400;\">: Centralize all lead information within a CRM for seamless tracking and organization. This ensures that every interaction is documented and easily accessible.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Nurturing<\/b><span style=\"font-weight: 400;\">: Build relationships with potential parents through personalized communication, guiding them towards enrollment. This step is crucial in converting interest into commitment.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Conversion<\/b><span style=\"font-weight: 400;\">: Successfully transition prospective parents into committed enrollees, ensuring they choose your school. This is the final step where all efforts culminate in a successful admission.<\/span><\/span><\/li>\n<\/ol>\n<h3><span style=\"font-family: georgia, palatino;\"><b>How Does Lead Management Work for Your School?<\/b><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/xTMh7bMH\/lead-management.png\" alt=\"lead management\" width=\"550\" height=\"358\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The pandemic has accelerated the integration of technology in education, making digital tools indispensable. Lead management systems digitize and optimize the school admissions process, ensuring no lead is lost and every prospective parent is given the attention they deserve. By implementing a lead management system, schools can achieve better organization, increased engagement, and higher conversion rates.<\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Let\u2019s Learn from a Case Study: Oakridge International School<\/b><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/zvXMRdV1\/lead4.png\" alt=\"case study of lead management\" width=\"585\" height=\"414\" \/><b style=\"font-family: georgia, palatino; font-size: 19px;\">Oakridge International School<\/b><span style=\"font-weight: 400;\">, part of Nord Anglia Education, faced challenges that are common in many educational institutions: high dependency on tele-callers, low lead engagement, and a lack of insights into top lead generation sources. To overcome these challenges, they implemented LeadSquared CRM and witnessed remarkable results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>100% Increase in Applicant Engagement<\/b><span style=\"font-weight: 400;\">: By automating communication and follow-ups, Oakridge significantly improved their interaction with prospective parents.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>3X Rise in Applicant Conversion<\/b><span style=\"font-weight: 400;\">: The systematic nurturing and personalized communication efforts led to a threefold increase in conversions.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Zero Missed Follow-Ups<\/b><span style=\"font-weight: 400;\">: Automation ensured that no lead was neglected, enhancing the overall admissions experience.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Reduced Applicant TAT (Turnaround Time)<\/b><span style=\"font-weight: 400;\">: The time taken to process and convert leads was drastically reduced, leading to a more efficient admissions cycle.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">By moving away from manual processes, Oakridge International School freed up time and resources, allowing their team to focus on high-quality leads and achieving better results.<\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Why are Marketing &amp; Branding Important?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Today, any business, organization, or institution thrives based on how its audience perceives it, that perception is its &#8216;brand.&#8217; Marketing is the story they tell to shape or change that perception. For a school, your brand is what parents think of you. If parents associate your school with state-of-the-art infrastructure, that&#8217;s your brand. If they link it to the success of your students, that&#8217;s your brand too. You get the idea, your school&#8217;s brand is defined by how parents view it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Effective branding relies on two key ingredients: the story you tell and the person who tells it. Luckily, your school already has both-\u00a0<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>your alumni success stories and your alumni as brand ambassadors.\u00a0<\/b><\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/v8kCjrB8\/alumnimarketing.png\" alt=\"lumni management\" width=\"550\" height=\"380\" \/><span style=\"font-weight: 400; font-family: georgia, palatino;\">Alumni, having been part of your school system, bring real and credible experiences. Their success stories are proof of your school&#8217;s effectiveness and serve as a trusted source of information for prospective parents.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">By utilizing your alumni and their success stories, you have the perfect recipe for successful school marketing and brand building. These stories not only highlight your alumni\u2019s achievements but also reflect the quality of education your school provides. In short, your alumni are the ideal voices to share the story of your school.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><span style=\"font-weight: 400;\">Your school website is the primary information centre for prospective parents looking for their children\u2019s admission. Showcasing your Alumni and their achievements on your website would allow parents to see the success stories you have helped create over the years. <\/span><span style=\"font-weight: 400;\">The following steps can be really helpful when it comes to school marketing &amp; branding-\u00a0<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Social Media: <\/b><span style=\"font-weight: 400;\">Posting Alumni stories on your school\u2019s social media channels is another way to catch parents\u2019 and students\u2019 attention. It will also strengthen your connection with your Alumni who will feel recognised by their school.\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Marketing &amp; Admission Videos:<\/b><span style=\"font-weight: 400;\"> \u2018Looking back at School\u2019 by Alumni can be a powerful idea for your school marketing and admission videos. Your Alumni\u2019s positive words can motivate parents in their admission decision.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Admission Open Houses &amp; Campus Tours:<\/b><span style=\"font-weight: 400;\"> Inviting your Alumni to speak during admission open houses or conducting campus tours allows parents to interact with them in person and hear about their experiences in school. This will add to your school\u2019s credibility in the eyes of parents.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Advertisements &amp; Marketing Collaterals:<\/b><span style=\"font-weight: 400;\"> All your marketing efforts should carry the same message &#8211; reflect your Alumni&#8217;s stories. Only then parents will come to associate your school\u2019s brand with student success.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino;\">Editor&#8217;s Note: <strong><a href=\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/\" target=\"_blank\" rel=\"noopener\">Check out Level Up Chapter 1 here<\/a><\/strong> and learn more about the winning strategies that bring 161% growth in school admission from our speaker Mr. Udayan Verma.\u00a0<\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Ready to Level Up?\u00a0<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The future of school admissions is digital. By harnessing the power of lead management and automation, schools can elevate their success, ensuring that every prospective parent receives the attention they deserve. Your alumni are an invaluable and ever-growing resource for school marketing and brand building. Each graduating batch adds more unique success stories that can be associated with your school\u2019s brand. It\u2019s time to start tapping into this potential and make those success stories work for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-family: georgia, palatino;\">Partner with Univariety to effectively leverage your alumni network, turning their achievements into powerful tools for your school\u2019s marketing and branding efforts. <strong><a href=\"https:\/\/shorturl.at\/3LVFd\" target=\"_blank\" rel=\"noopener\">Connect with us<\/a><\/strong> and make your school stand out from the crowd.<\/span> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital age, moving from traditional methods to modern solutions isn\u2019t just a choice\u2014it\u2019s a must. For schools, as in businesses, embracing this change is key to staying ahead, especially in admissions. Parents today expect a smooth, efficient, and personalized admissions process, and that\u2019s where lead management can make all the difference. Now, let\u2019s<\/p>\n","protected":false},"author":10122,"featured_media":11261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[76,498],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Level Up Chapter Two: Lead Management Success for School Admission<\/title>\n<meta name=\"description\" content=\"Let&#039;s talk about Level Up Chapter Two: Lead Management to Success for School Admission by Univariety with the help of a real-life case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level Up Chapter Two: Lead Management Success for School Admission\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s talk about Level Up Chapter Two: Lead Management to Success for School Admission by Univariety with the help of a real-life case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/\" \/>\n<meta property=\"og:site_name\" content=\"Univariety Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/univariety\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T11:57:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2024\/08\/Email-Design-3_Murali-\u2013-1-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Univariety\" \/>\n<meta name=\"twitter:site\" content=\"@Univariety\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"6 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#website\",\"url\":\"https:\/\/www.univariety.com\/blog\/\",\"name\":\"Univariety Blog\",\"description\":\"Discover &amp; be discovered\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.univariety.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2024\/08\/Email-Design-3_Murali-\\u2013-1-1.png\",\"caption\":\"Level Up Chapter Two: Lead to Success for School Admission\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/#webpage\",\"url\":\"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/\",\"name\":\"Level Up Chapter Two: Lead Management Success for School Admission\",\"isPartOf\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/#primaryimage\"},\"datePublished\":\"2024-08-20T11:57:21+00:00\",\"dateModified\":\"2024-08-20T11:57:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/#\/schema\/person\/cf24596a066d549dfeeacfc2eddbe759\"},\"description\":\"Let's talk about Level Up Chapter Two: Lead Management to Success for School Admission by Univariety with the help of a real-life case study.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.univariety.com\/blog\/level-up-chapter-two-lead-to-success-for-school-admission\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#\/schema\/person\/cf24596a066d549dfeeacfc2eddbe759\",\"name\":\"Sayantika Mitra\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2024\/07\/idcard-1-2.png\",\"caption\":\"Sayantika Mitra\"},\"description\":\"Sayantika is a psychology student who likes poetry, music, and movies. Her writing style is engaging, informative, and tailored to the specific needs of each subject. Whether it's blog posts or product descriptions, she knows how to create content that resonates with search engines and human readers.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts\/11259"}],"collection":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/users\/10122"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/comments?post=11259"}],"version-history":[{"count":1,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts\/11259\/revisions"}],"predecessor-version":[{"id":11262,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/posts\/11259\/revisions\/11262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/media\/11261"}],"wp:attachment":[{"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/media?parent=11259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/categories?post=11259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univariety.com\/blog\/wp-json\/wp\/v2\/tags?post=11259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}