{"id":11234,"date":"2024-08-09T16:13:47","date_gmt":"2024-08-09T10:43:47","guid":{"rendered":"https:\/\/www.univariety.com\/blog\/?p=11234"},"modified":"2024-08-14T16:37:42","modified_gmt":"2024-08-14T11:07:42","slug":"level-up-for-schools-univarietys-winning-strategy-for-growth","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/","title":{"rendered":"Level Up for Schools: Univariety\u2019s Winning Strategy | 161% Growth in School Admissions"},"content":{"rendered":"<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">In the competitive world of education, schools constantly seek innovative strategies to increase admissions and build a stronger brand presence. To address these needs, Univariety launched the &#8220;Level Up&#8221; webinar series\u2014a platform designed to explore various facets of school marketing and brand success. The series aims to create a dialogue with schools, offering insights into content creation, technology integration, admissions team training, and more.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><span style=\"font-weight: 400;\">The first chapter of the series, titled <\/span><b>&#8220;Level Up Chapter 1: Winning Strategy &#8211; 161% Growth in School Admissions,&#8221;<\/b><span style=\"font-weight: 400;\"> focused on admissions, a crucial aspect for schools, especially with the new academic year approaching. The webinar featured insights from industry expert Mr. Udayan Verma, Head of Admission &amp; Outreach for MIT Vishwashanti Gurukul, who shared his experiences and strategies that led to an impressive 161% increase in admissions at his institution.<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><strong><span style=\"text-decoration: underline;\">Take a Sneak peek at our Level-Up for Schools winning strategy-\u00a0<\/span><\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Level Up for Schools | Winning Strategy - 161% Growth in School Admissions | Univariety\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/2kLnGDfsEf0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Meet Our Level Up Speaker: Mr. Udayan Verma<\/b><\/span><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/TYJ6n98S\/550x350.png\" alt=\"\" width=\"550\" height=\"350\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\"><strong>Mr. Udayan Verma<\/strong>, the featured speaker, brought a wealth of knowledge and experience to the table. With a background in education and extensive experience in operations, finance, and branding, Mr. Verma has held significant roles at prestigious institutions, including the Jain Group of Institutions, King&#8217;s College India, and Apeejay Education Society. His current role at MIT Vishwashanti Gurukul, a renowned IB World School in Pune, has seen him successfully implement strategies that significantly boosted the school&#8217;s admissions.<\/span><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Current Industry Trends in School Marketing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The conversation began with an exploration of current industry trends in school marketing. Mr. Verma, with over two decades of experience, highlighted the major shifts in the education sector:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Focus on Success Stories:<\/b><span style=\"font-weight: 400;\"> There has been a significant shift from promoting academic marks to highlighting the success stories of alumni. Schools are now focusing on outcomes, showcasing how their education has paved the way for successful careers and lives.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Rise in International Curriculum:<\/b><span style=\"font-weight: 400;\"> Over the past decade, there has been a 150% increase in the number of schools offering international curricula, reflecting the growing demand for global education standards.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Digital Dominance:<\/b><span style=\"font-weight: 400;\"> Digital marketing now drives 70% of school admissions, a testament to the increasing importance of online platforms in reaching prospective students and their families.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Adoption of ERP Systems:<\/b><span style=\"font-weight: 400;\"> The adoption of ERP systems by schools has risen by 40% in the last five years, streamlining administrative processes and enhancing communication between schools and parents.<\/span><\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/univariety.viewpage.co\/Confirm-Your-Details?utm_source=Blogs&amp;utm_medium=Banner+1&amp;utm_campaign=9Aug\"><img loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/uni-wordpress-media.s3.ap-south-1.amazonaws.com\/Book+a+Demo+Now+DPS.png\" alt=\"\" width=\"2396\" height=\"853\" \/><\/a><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>MIT Vishwashanti Gurukul&#8217;s Success Story: 161% Increase in Admissions<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">The highlight of the webinar was Mr. Verma&#8217;s detailed account of how MIT Vishwashanti Gurukul achieved a remarkable 161% growth in admissions. He shared the key objectives of his marketing strategy, which included:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Data-Driven Decision-Making:<\/b><span style=\"font-weight: 400;\"> Mr. Verma emphasized the importance of collecting and analyzing data to inform marketing strategies. By understanding trends and behaviours, the school could tailor its approach to meet the needs of its target audience.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Storytelling as a Marketing Tool:<\/b><span style=\"font-weight: 400;\"> Moving away from traditional marketing campaigns that focused solely on academic achievements, Mr. Verma adopted a storytelling approach. By sharing the success stories of alumni, the school created an emotional connection with prospective students and their families, highlighting the real-world impact of the education they offer.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Technology Integration:<\/b><span style=\"font-weight: 400;\"> The use of digital platforms plays a crucial role in the school&#8217;s marketing efforts. From social media campaigns to online webinars, the school leveraged technology to reach a broader audience and engage with them effectively.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Challenges and Overcoming Them:<\/b><span style=\"font-weight: 400;\"> Mr Verma also discussed the challenges faced during the implementation of these strategies, such as the time taken to convert digital leads into admissions and managing negative leads. However, by staying focused on the objectives and continuously refining their approach, the school was able to overcome these obstacles and achieve its goals.<\/span><\/span><\/li>\n<\/ol>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Level Up Takeaways: Perfect Framework for School Marketing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">Towards the end of the session, Mr. Verma provided the audience with actionable frameworks for school marketing, which were divided into two perspectives: external and internal.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/RFwHR8LK\/image3.png\" alt=\"\" width=\"477\" height=\"365\" \/><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><b>The External Perspective:\u00a0<\/b><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Staff Recruitment:<\/b><span style=\"font-weight: 400;\"> Hiring skilled and motivated staff who align with the school&#8217;s vision.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Costs and Budgets:<\/b><span style=\"font-weight: 400;\"> Allocating resources effectively to maximize ROI.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Management Decision Making:<\/b><span style=\"font-weight: 400;\"> Involving key stakeholders in strategic decisions.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Google Reviews and Word of Mouth:<\/b><span style=\"font-weight: 400;\"> Leveraging positive reviews and testimonials to build credibility.<\/span><\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: georgia, palatino;\"><b>The Internal Perspective:<\/b><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Alumni Successes:<\/b><span style=\"font-weight: 400;\"> Showcasing the <a href=\"https:\/\/www.univariety.com\/resources\/featured-insights\/detail.php?name=alumni-networking-management\" target=\"_blank\" rel=\"noopener\">achievements of alumni<\/a> to highlight the long-term benefits of the school&#8217;s education.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Data Utilization:<\/b><span style=\"font-weight: 400;\"> Using data to drive marketing strategies and track progress.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Untapped Elements:<\/b><span style=\"font-weight: 400;\"> Identifying and leveraging other unique assets the school may possess.<\/span><\/span><\/li>\n<\/ol>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Level Up for Schools Final Thoughts: A 3-Step Formula for Success<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: georgia, palatino;\">When asked to provide a three-step formula for schools to gear up their marketing and admission strategies, Mr Verma shared the following:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/3NRHcHmD\/formula.png\" alt=\"\" width=\"651\" height=\"360\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Research &amp; Data Collection:<\/b><span style=\"font-weight: 400;\"> Gather and analyze data to understand your target audience and market trends.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Content &amp; Storytelling:<\/b><span style=\"font-weight: 400;\"> Create compelling content that tells the story of your school and its impact on students&#8217; lives.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: georgia, palatino;\"><b>Digitization &amp; Automation:<\/b><span style=\"font-weight: 400;\"> Embrace digital tools and platforms to streamline processes and enhance communication with prospective students.<\/span><\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/univariety.viewpage.co\/Confirm-Your-Details?utm_source=Blogs&amp;utm_medium=Banner+2&amp;utm_campaign=9Aug\"><img loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/uni-wordpress-media.s3.ap-south-1.amazonaws.com\/Book+a+Demo+Now+Detailed.png\" alt=\"\" width=\"4177\" height=\"2588\" \/><\/a><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><strong>The Outcome &amp; Impact:\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\">The event was indeed successful but to measure our impact with the help of data &amp; statistics we added a feedback form and the response we got was phenomenal. More than 60% of people said &#8220;it was helpful&#8221; and they wished to connect with Univariety for levelling up their schools as well.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/SNKtTFJW\/impact.png\" alt=\"\" width=\"639\" height=\"250\" \/><\/p>\n<p><span style=\"font-family: georgia, palatino;\">People who joined this session admitted that we have talked about admission strategies that were not talked about in such great detail, and left positive reviews on our after-session feedback form. Take a look at some of them-\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/i.postimg.cc\/Ssm34b2S\/feedback.png\" alt=\"\" width=\"626\" height=\"346\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: georgia, palatino;\"><b>Talk To Us!\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><span style=\"font-weight: 400;\">If you have any questions or would like more information on how Univariety can help your school succeed, you can reach out to us and talk to our experts about your school\u2019s admission needs. Check out our <\/span><a href=\"https:\/\/shorturl.at\/i2Pkr\" target=\"_blank\" rel=\"noopener\"><b>Alumni Engagement Strategy<\/b><\/a><span style=\"font-weight: 400;\"> to know more.\u00a0<\/span><\/span><\/p>\n<p><a href=\"https:\/\/univariety.viewpage.co\/Confirm-Your-Details?utm_source=Blogs&amp;utm_medium=Banner+3&amp;utm_campaign=9Aug\"><img loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/uni-wordpress-media.s3.ap-south-1.amazonaws.com\/Book+a+Demo+Now+DAIS.png\" alt=\"\" width=\"2396\" height=\"853\" \/><\/a><\/p>\n<h3><span style=\"font-family: georgia, palatino;\"><b>Conclusion<\/b><\/span><\/h3>\n<p><span style=\"font-family: georgia, palatino;\"><span style=\"font-weight: 400;\">The first chapter of Univariety&#8217;s <\/span><b>&#8220;Level Up&#8221;<\/b><span style=\"font-weight: 400;\"> series provided invaluable insights into the evolving world of school marketing. With expert advice from Mr Udayan Verma and practical frameworks for implementation, schools now have the tools they need to enhance their admissions strategies and build a stronger brand.<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino;\"><span style=\"font-weight: 400;\">Stay tuned for <\/span>Level Up Chapter 2<\/span><span style=\"font-weight: 400;\"><span style=\"font-family: georgia, palatino;\">, where we will bring another industry expert to share their knowledge and experiences.<\/span> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the competitive world of education, schools constantly seek innovative strategies to increase admissions and build a stronger brand presence. To address these needs, Univariety launched the &#8220;Level Up&#8221; webinar series\u2014a platform designed to explore various facets of school marketing and brand success. The series aims to create a dialogue with schools, offering insights into<\/p>\n","protected":false},"author":10122,"featured_media":11236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[76,498],"tags":[4139,3596],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Level Up for Schools: Univariety\u2019s Winning Strategy for 161% Growth<\/title>\n<meta name=\"description\" content=\"Level Up for Schools: Univariety\u2019s Winning Strategy for 161% Growth in school admission with clear strategic planning &amp; executions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level Up for Schools: Univariety\u2019s Winning Strategy for 161% Growth\" \/>\n<meta property=\"og:description\" content=\"Level Up for Schools: Univariety\u2019s Winning Strategy for 161% Growth in school admission with clear strategic planning &amp; executions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Univariety Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/univariety\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-09T10:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T11:07:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2024\/08\/chapter1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Univariety\" \/>\n<meta name=\"twitter:site\" content=\"@Univariety\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"7 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#website\",\"url\":\"https:\/\/www.univariety.com\/blog\/\",\"name\":\"Univariety Blog\",\"description\":\"Discover &amp; be discovered\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.univariety.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2024\/08\/chapter1.png\",\"caption\":\"Level Up for schools\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/#webpage\",\"url\":\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/\",\"name\":\"Level Up for Schools: Univariety\\u2019s Winning Strategy for 161% Growth\",\"isPartOf\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/#primaryimage\"},\"datePublished\":\"2024-08-09T10:43:47+00:00\",\"dateModified\":\"2024-08-14T11:07:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.univariety.com\/blog\/#\/schema\/person\/cf24596a066d549dfeeacfc2eddbe759\"},\"description\":\"Level Up for Schools: Univariety\\u2019s Winning Strategy for 161% Growth in school admission with clear strategic planning & executions.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.univariety.com\/blog\/level-up-for-schools-univarietys-winning-strategy-for-growth\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#\/schema\/person\/cf24596a066d549dfeeacfc2eddbe759\",\"name\":\"Sayantika Mitra\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.univariety.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2024\/07\/idcard-1-2.png\",\"caption\":\"Sayantika Mitra\"},\"description\":\"Sayantika is a psychology student who likes poetry, music, and movies. 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