{"id":10342,"date":"2022-02-11T18:36:57","date_gmt":"2022-02-11T13:06:57","guid":{"rendered":"https:\/\/www.univariety.com\/blog\/?p=10342"},"modified":"2022-02-14T12:26:26","modified_gmt":"2022-02-14T06:56:26","slug":"school-admissions-and-parents-then-vs-now","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/school-admissions-and-parents-then-vs-now\/","title":{"rendered":"Parents and School Admissions &#8211; Then and Now"},"content":{"rendered":"<p><b><i>\u201cWhen the times change, so do we\u201d<\/i><\/b><span style=\"font-weight: 400;\">. When Barack Obama, the former President of the United States of America said this, he didn\u2019t only mean it in political terms. He meant it for every aspect of a person\u2019s life. That includes the changing trends of college and school admission, and how parents have adapted to them, then and now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What parents look for in schools and universities now has drastically changed compared to how it was before. In school admissions or the college admission process, parents are looking at how schools can equip their child in overall development, and not only academically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The primary reason for this change in parents then and now is mainly demographics. According to statistics, 34% of parents today are between the ages of 25 to 40. This makes them <\/span><b><i>\u2018millennials\u2019. <\/i><\/b><span style=\"font-weight: 400;\">School admissions and college admissions were done before with limited knowledge and word-of-mouth.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2022\/02\/young-girl_45PYMG0A7E.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-10345 aligncenter\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2022\/02\/young-girl_45PYMG0A7E-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Today, not only the children but also their parents are looking at a more holistic view of school admissions for their children. Keeping a closer look at how schools can mould their child into more than being academically inclined. This is also where<\/span><a href=\"https:\/\/products.univariety.com\/product\/career-counselling-service\/\"><span style=\"font-weight: 400;\"> career counselling<\/span><\/a><span style=\"font-weight: 400;\"> comes in. Guidance counsellors help parents with a list of schools that can help their child develop, in every aspect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being in a digital age, where information is accessible with the tap of a finger, schools and colleges are looking to enhance their digital presence. Not only so, but also enrich the experience of students and parents by making them a part of their school community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this is just the tip of the iceberg. Many dimensions come into play when we look at how parents are addressing school admissions for their children. Let\u2019s look at comparison as to how parents were then, and how they have changed with the times.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Here\u2019s our analysis on parents &#8211; Then vs Now<\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><b>Then<\/b><\/td>\n<td><b>Now<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Holistic Education<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Focused on marks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Focused on the overall development of their child<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Success Stories<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Success stories were not a factor.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Parents are interested in how the school has contributed to the success of students.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Public Opinion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Played an important role then<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Public opinion is an important factor. However, parents rely on their research.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Quality of Teachers<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Teachers were not questioned and all of them were believed to be good.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Parents wish to know everything about the person who is teaching their child.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Digital Experience<\/b><\/td>\n<td><span style=\"font-weight: 400;\">The digital experience was minimal.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The digital presence of the school is a primary method of research for parents.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>School Admission Structure<\/b><\/td>\n<td><span style=\"font-weight: 400;\">School admission structure was not an important factor for parents.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The structure of school admissions plays an important role for parents today.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Fee<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Fees were an important factor for parents then.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Today, fees do play an important role but come after the quality of education.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Infrastructure<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Parents compared a good infrastructure to good quality education.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Good Infrastructure of a school should be among the basics for new age parents.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Holistic Education<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before the school admission process, the first thing that many parents today are looking for their child is &#8211; Holistic education. Now, this term has been popular in today\u2019s times, but what does it mean?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Holistic education is when a child is engaged from every aspect of his or her development, mind and body. Until recently, education revolved around marks, especially in India. If a child has scored good marks in the subject, college admissions for parents were a breeze.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now, parents of children who have scored well, are looking for schools and colleges that focus on every aspect of their child. From extracurricular activities to class engagement, exposure to various subjects and ideas, more.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Success Stories<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Success stories were not a part of factors that played an important role in school admissions. This was for parents, then. This was mainly due to the lack of information, and more so, the lack of access to that information.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2022\/02\/accomplishment-ceremony-education-graduation.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-10343 aligncenter\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2022\/02\/accomplishment-ceremony-education-graduation-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><span style=\"font-weight: 400;\">However, parents today want to know how school or college has played a role in a child\u2019s path to success. They are interested in alumni stories, success stories and more that can help them understand how a school can enable their child to achieve success in whatever they wish to pursue.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Public Opinion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There has been an evolution in \u2018public opinion\u2019 as a factor for school admission for parents. From word of mouth to digital reviews, parents then, and parents now still pay attention to public opinion. Perhaps in their way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before, the public opinion for school admissions mattered, only if the student was good in academics. A classic example of this is \u201cSharma Ji\u2019s son has got into this school, it must be great\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s different. Public opinion still matters, especially if it&#8217;s online as \u2018Reviews\u2019. <a href=\"https:\/\/www.univariety.com\/blog\/a-deep-dive-into-the-magic-of-school-ratings-and-stars\/\">Google reviews<\/a>, parent testimonials, and other social media presence of the school are what parents now are looking for. If they see a majority of parents talking positively about the school, then it becomes a check to start school admissions. If they are negative, parents either research more or move on to the next school.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quality of Teachers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For school admissions, parents before didn\u2019t go into the micro factors that made a school a good one. If the overall reputation and legacy were a good one, it was automatically understood that the teachers were good as well.<\/span><\/p>\n<p><a href=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2022\/02\/teaching-4784914_1280.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-10344 aligncenter\" src=\"https:\/\/www.univariety.com\/blog\/wp-content\/uploads\/2022\/02\/teaching-4784914_1280-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><span style=\"font-weight: 400;\">However, now, parents want to know everything about the school. Especially the quality of the teachers. Due to this, they research more and speak to other parents who know the teaching faculty of the school, and how they can help their child.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, many parents take the help of <\/span><a href=\"https:\/\/www.univariety.com\/blog\/career-counselling-in-schools\/\"><span style=\"font-weight: 400;\">career counselling<\/span><\/a><span style=\"font-weight: 400;\"> to know in-depth, the faculty of the school and their methods of teaching students.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Digital Experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Living in the digital age, millennial parents have adapted to the digital trends that are often seen on various social media platforms. With this, they also expect the school to have an adequate digital presence and an experience around that.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">School website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media presence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging on Google reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\nThese are some of the aspects millennial parents take a look at during the<a href=\"https:\/\/www.univariety.com\/blog\/school-admissions-millennial-parents-dimension\/\"> school admission process<\/a>. This was something that parents before could not do. The lack of technology and the limitations in engaging with the school was responsible for parents taking the school at their word.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, the school admission process, fees and infrastructure have been predominant factors for parents. Addressing these factors has seen a gradual change through the years for parents then and now. Millennial parents have a benchmark expectation when it comes to infrastructure that parents before did not consider.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, with the fees, parents then were more attentive about the fees compared to now. Millennial parents do consider the fees, but if they know that their children will receive a holistic education, fees are not a constraint.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After talking to many parents and researching more on their behaviour, we can conclude that parents now are much more invested in their children&#8217;s education from school admissions to going on their career path. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">oday, with the help of career counselling, parents are much more aware of the school admission and the entire process in detail to ensure overall development of their child. If you wish to know more on how career guidance can help you understand school admissions in depth, <a href=\"http:\/\/univariety.viewpage.co\/bookademo\">book a demo<\/a> session with our expert counsellors today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen the times change, so do we\u201d. When Barack Obama, the former President of the United States of America said this, he didn\u2019t only mean it in political terms. He meant it for every aspect of a person\u2019s life. That includes the changing trends of college and school admission, and how parents have adapted to<\/p>\n","protected":false},"author":10075,"featured_media":10346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[332,76],"tags":[3700,3457],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parents Are More Invested In Their Child&#039;s School Admission! Here&#039;s Why<\/title>\n<meta name=\"description\" content=\"Parents today are more invested in their school admission compared to how it used to be. 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