{"id":10268,"date":"2024-11-26T14:45:28","date_gmt":"2024-11-26T09:15:28","guid":{"rendered":"https:\/\/www.univariety.com\/blog\/?p=10268"},"modified":"2025-02-14T15:57:50","modified_gmt":"2025-02-14T10:27:50","slug":"school-marketing-millennial-parents-perspective","status":"publish","type":"post","link":"https:\/\/www.univariety.com\/blog\/school-marketing-millennial-parents-perspective\/","title":{"rendered":"A New Game Plan for School Marketing: Understanding The Millennial Parent Perspective"},"content":{"rendered":"

It seems like the entire world has been trying to woo the \u2018millennial generation\u2019 for the past decade. Understanding the \u2018millennial perspective\u2019 has become a mantra for every product or service-based industry. It is quite understandable considering millennials alone constitute 23% of the world population<\/strong> and are the largest adult cohort worldwide. However, when it comes to schools and the education industry, millennials still are seen as \u201cyoung\u201d. But are they? <\/span>We believe that the time has finally come for your school marketing strategies to change if you want to attract these Millennial Parents.\u00a0<\/span><\/span><\/span><\/p>\n

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Why Do You Need to Change Your School Marketing Ideas for Millennial Parents?<\/b><\/span><\/h2>\n

\u2018Millennials\u2019 \u2013 The word comes wrapped in too many stereotypes. Too lazy, too entitled, too sensitive, addicted to phone screens. Some of them are true; most of them are grossly exaggerated. <\/span><\/p>\n

Here’s the thing, whether you believe in the stereotypes labelled at millennial parents or not, there is no denying that they are different. They hold different values, wishes, and aspirations than the previous generation. Their outlook towards life is different, and so is their parenting styles.\u00a0<\/span><\/p>\n

And why wouldn\u2019t it be? This is a generation that grew up with technology and the internet. They are better educated, well informed, and acutely aware of what the world has to offer them and their children. And most importantly, they know they have options to explore.\u00a0<\/span><\/p>\n

We can go on and on about how millennial parents are different, but you\u2019ll get a better picture if you read this blog.<\/span>\u00a0<\/span><\/span><\/p>\n

The point is you need to change your school marketing game plan because this generation of millennial parents holds different values than the previous generation.\u00a0<\/span><\/p>\n

The Millennial Parent Language and Revamp Your School Marketing Model<\/b><\/b><\/span><\/h2>\n

Establish An Online Presence<\/b><\/span><\/h3>\n

Does your school have a website?<\/span><\/p>\n

When was the last time you updated it?<\/span><\/p>\n

How long does it take for a page to load on your website? Or is there a chance of getting stuck in an infinite loop of \u2018loading\u2026loading\u2026\u2019<\/span><\/p>\n

A few years ago, this would not have been an issue at all. But now, having a user-friendly website is the bare minimum to establish your online presence. The first thing millennials do when they want any information about anything is Googling about it.\u00a0<\/span><\/p>\n

To establish credibility in the eyes of millennial parents, you need to start focusing on your school’s ratings and reviews<\/a>.\u00a0<\/span><\/b><\/span><\/p>\n

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Increase Social Media Engagement<\/b><\/span><\/h3>\n

There\u2019s no talking about millennials without talking about social media. Information today is passed around through shares, tweets, snaps, posts, DMs, and likes. Having an active social media presence is extremely important for your school marketing strategy. You need it to create social proof \u2013 that you exist!\u00a0<\/span><\/p>\n

Speaking of Social Media, to engage millennial parents you need to focus especially on these channels.\u00a0<\/span><\/p>\n